Graphic Designer

Graphic Design Skills

Job Responsibilities:

• Design multi-channel creative communications with an emphasis on digital: email, design web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials.
• Solid understanding of responsive design
• Create these materials by hand or by using technology, including computer software programs. Adobe's Creative Suite—including Photoshop, Illustrator, InDesign, and more—is the standard in the industry and most employers expect designers to be proficient with its programs.
• Excellent knowledge of brand identity systems, typography, colour, iconography to develop layouts, visual treatments and user-focused digital designs
• Meet with clients to gain an understanding of what they want their proposed communications to look like. Create or incorporate illustrations, pictures, and designs to reflect the desired theme and tone of the communications.
• Collaborate with front and back-end developers
• Select type size and style to enhance the readability of text and image.
• Produce drafts for review by clients and make revisions based on the feedback received.
• Be current with the latest digital design trends and tools
• Review final productions for errors and ensure that final prints reflect client specifications.

Coveted Graphic Designer skills you will need:

• Be creative, adaptable to trends and conceptualise original ideas.
• Formal training in graphic design, typography, interaction design and/or visual communications
• Have a strong, well-rounded portfolio that showcases your individual design aesthetic.
• Good communication skills to accurately convey your concepts to clients and team members.
• Be a skilled user of design software such as Adobe Illustrator, Photoshop and InDesign.
• Mindful of client’s needs and the time and costs associated with what you will be delivering.
• Have an active interest in art/design and passionate about the work you deliver.

• A National Diploma/Degree in Graphic Art/Design or any related creative field.
• Formal training/certification in the use of Adobe’s Creative suite of programs or similar.
• Other software tools such Dreamweaver, HTML, CorelDraw or AutoCAD.
• 2-3 Years’ experience in a similar role.
• Proven graphic designing experience
• Exceptional design aesthetics
• A strong portfolio of illustrations or other graphics
• Detail oriented and highly organized
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
• A keen eye for aesthetics and details
• Excellent communication and listening skills
• Ability to work methodically and meet deadlines

Living the spirit:

• Embrace the adventurous spirit of trying new and innovative ideas in your design work. Challenge yourself to think outside the box and take risks to create unique and inspiring designs.
• Dare to be yourself in your work. Let your personal style and unique perspective shine through your designs. Don't be afraid to express your individuality and authenticity in your creative work.
• Recognize that great design often requires collaboration. Work closely with other team members, such as copywriters, illustrators, and clients, to ensure that the design aligns with the project's goals. Be open to feedback and input from others, as teamwork truly makes the dream work in design projects.
• Treat every project as an adventure. Stay curious and open to learning. Keep exploring new design trends, techniques, and tools. Each project can be an opportunity to learn and grow as a designer.
• When a project is successful, take a moment to put your hands up and celebrate the achievement. Recognise and acknowledge your hard work and that of your team.
• Engage with the design community and your peers. Building a sense of community that can foster a supportive environment for your design work.
• Consider the impact of your designs on the BET brand. Think about how your work can contribute to a greater purpose, whether it's promoting a cause, improving user experiences, or enhancing BETs image.