Director of Brand Management

Join our team as the Director of Brand Management, where you will be the commercial business owner and vertical lead for the Brand Management function. You will set the category strategy, manage the P&L, shape the portfolio, and lead the go-to-market plans for tentpoles and innovation. You will also own pet-parent and shopper insights, translate insights into category strategy, and partner with Sales and channel teams on category plans. Additionally, you will manage the category P&L, build and run the base business plan, and lead SKU rationalization and portfolio optimization. This is a builder and execution role, requiring strong marketing fundamentals, proven management of a P&L, and the ability to collaborate and influence cross-functional teams.

• Set the category strategy, manage the P&L, shape the portfolio, and lead the go-to-market plans for tentpoles and innovation.
• Own pet-parent and shopper insights, translate insights into category strategy, claims, positioning and product briefs.
• Build and run the base business plan, including initiatives, renovations and in-year performance reviews.

• You are an OMNI leader
• You set category direction and economics based on channel input, then work cross-functionally to brief and align every channel
• This is a builder and execution role: we need someone who creates frameworks from a blank page, not someone who adapts an existing playbook, and who can go deep into the weeds to make sure we execute with excellence
• Led GTM for multiple launches and tentpoles, across retail and DTC/e-commerce channels
• 10+ years in CPG brand management, category management or general management, with at least 3 years leading people. Pet, food, or other premium consumer categories are preferred
• A track record of building category strategies, PPA, portfolio strategies and SKU optimization from scratch, and being able to describe the thinking, data and decisions you personally led
• Strong marketing fundamentals across all 4Ps – true generalist, who can be flexible and also lean in on comms side
• Proven management of a P&L (brand, category or business unit) with direct accountability for revenue and margin
• A generalist with strong marketing fundamentals across all 4Ps, someone who can be flexible between commercial and comms side of the brand
• Strong AI capabilities: able to build agents and automate analysis and workflows
• Strong collaborator, with the ability to persuade and influence
• Strong influence without authority. You lead cross-functional teams through alignment, not hierarchy
• Highly analytical and curious: you go to the data first, ask why, and are comfortable building your own models
• Clear communicator who can present to executives and simplify complexity
• Able to build commercial models
• Some who understands the role brand play in building the business and can lean on all brand fronts
• Builds from a blank page and creates frameworks others adopt
• Someone who can roll up the sleeves to get things done, and who sees opportunities in every situation
• Is curious about the consumer, the shopper, the numbers and the competition
• Is an OMNI leader who naturally connects dots across channels and functions
• Is commercially driven and thinks like an owner of the business, not only the brand