Digital Marketing Specialist

Join our team as a Digital Marketing Specialist, where you will be responsible for the day-to-day execution of our lower funnel paid media across Meta, Google, and TikTok. You will work closely with the Growth, Creative, and Analytics teams to launch, manage, and optimize campaigns that drive new customer acquisition at an efficient CAC. This is a hands-on role for someone who enjoys working directly in the platforms and has a track record of optimizing toward CAC and new customer acquisition.

• Gérer l'exécution quotidienne des médias payants sur Meta, Google et TikTok, en optimisant les campagnes pour l'acquisition de nouveaux clients.
• Collaborer avec les équipes de croissance, de création et d'analyse pour lancer, gérer et optimiser les campagnes.
• Surveiller les indicateurs clés de performance (KPI) et analyser les performances créatives pour identifier les opportunités d'amélioration.

• This is a hands on role for someone who enjoys working directly in the platforms
• A track record of optimizing toward CAC and new customer acquisition
• Experience writing creative briefs or working closely with a creative team is an asset
• TikTok Ads experience is an asset
• Strong analytical skills, with comfort in Excel or Sheets and the ability to pull platform data independently
• Experience trafficking creative and managing campaigns end to end, not just reporting
• Background in DTC, ecommerce or CPG is an asset
• 2 to 4 years of hands on paid media experience, with direct platform execution in Meta Ads Manager and Google Ads
• Excellent communication skills and the ability to work well with creative, analytics and channel partners
• Highly organized and detail oriented, able to manage multiple campaigns and a steady flow of creative without errors
• Experience with Meta ASC+ campaigns and a detailed understanding of how Meta and Google work
• Working knowledge of product data feeds and feed management tools (e.g., Feedonomics, DataFeedWatch, GoDataFeed)
• Adaptability and comfort working in a fast paced environment with shifting priorities