| A. ACCOUNTABILITIES |
- Lead and deliver assigned AirBorneo brand initiatives, turning approved strategic directions into practical projects and measurable outcomes in close collaboration with the Customer Experience (CX) team.
- Strengthen AirBorneo’s brand presence and consistency by working across teams and partners to bring approved brand experiences to life.
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| B. RESPONSIBILITIES |
- Propose and develop brand project ideas aligned with agreed brand and CX priorities, supported by relevant research, insights and practical recommendations.
- Own assigned brand projects from initial brief to completion, defining objectives, scope, plans, deliverables, milestones and success measures.
- Drive cross-functional implementation by aligning the CX team, relevant departments, external partners and suppliers on responsibilities, decisions and next steps.
- Manage project progress, dependencies, timelines and approved resources; address delivery issues proactively and escalate material risks or changes early.
- Oversee brand execution and quality across assigned projects, checking that outputs and customer-facing experiences reflect approved standards and intended objectives.
- Brief and coordinate creative requirements with Brand & Creative colleagues, ensuring the necessary materials and production support are delivered for assigned projects.
- Monitor outcomes, provide clear progress updates and recommend improvements based on project results, feedback and lessons learned.
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| C. ACCOUNTABILITIES |
- Accountable for taking ownership of assigned brand projects and delivering agreed outputs to the required quality, schedule and approved scope.
- Accountable for effective stakeholder coordination, early identification of delivery risks and timely escalation of issues requiring management decisions.
- Accountable for the consistent application of approved brand direction in assigned work, and for accurate project updates and handovers.
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| D. AUTHORITY |
- May lead day-to-day project coordination and implementation decisions within approved objectives, scope, timelines and delegated authority.
- May propose concepts, approaches, improvements and partner recommendations for consideration and approval.
- Strategic direction, major creative approvals, changes to agreed budgets or scope, and commercial commitments remain subject to the relevant management, Finance/Procurement and operational approval processes.
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| E. DELEGATION OF DUTIES |
- During absence, the Manager, Brand & Creative may reassign urgent project follow-up to a designated team member with an appropriate handover.
- Creative production and routine tracking can be supported by the Brand Designer and Creative Services Executive according to their respective responsibilities.
- Approval and spending authority cannot be delegated without express authorisation.
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| F. MINIMUM QUALIFICATIONS |
- Diploma or degree in branding, marketing, communications, business, project management or a related discipline; equivalent relevant experience may be considered.
- Preferably 2–4 years of experience managing and delivering brand, marketing, activation or other cross-functional projects, with evidence of personal ownership and follow-through.
- Strong initiative, planning, problem-solving and stakeholder-management skills; able to turn broad direction into clear actions and outcomes.
- Good understanding of brand standards and how they translate into customer-facing and organisational experiences.
- Confident written and verbal communication, presentation and project-tracking skills; comfortable using productivity and AI-assisted tools responsibly.
- Collaborative, resourceful, detail-conscious and willing to travel when project needs require.
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