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Marketing Operations Manager

Mimecast · London, United Kingdom

On-siteImported listingfull-time1 day ago

About The Role

Join our team as a Marketing Operations Manager, where you will take ownership of lead management from campaign orchestration to predictive lead scoring and data quality governance. You will work closely with our Marketing Automation and GTM Engineering specialists, and be responsible for defining the lead management model and managing outcomes, workflows, and AI agents. This role requires solid experience in marketing operations, demand generation operations, and hands-on experience with Marketo and Salesforce.

  • Gérer l'ensemble du processus de gestion des leads, de l'orchestration des campagnes à l'évaluation et au suivi des leads.
  • Définir le modèle de gestion des leads, gérer les résultats, les flux de travail et les agents d'IA, et prendre des décisions de conception.
  • Collaborer avec les équipes de marketing, d'ingénierie et d'opérations pour mettre en œuvre des solutions de campagne rapides, fiables et responsables.
  • Solid experience marketing operations, demand generation operations, role with direct ownership of lead management, scoring, routing and data quality
  • Hands-on experience with Marketo and Salesforce, including how lead and account data flows between them
  • Experience creating automations, integrations, internal tools, or AI-powered workflows that have been adopted by their intended users
  • Expertise in lead routing and lifecycle tools such as Traction (or an equivalent LeanData), and how routing logic connects to scoring, territory rules, and sales handoff
  • A continuous-improvement mindset and an interest in identifying opportunities, reducing bottlenecks, and making recurring work more efficient
  • Comfort working with data, APIs, and technical systems. You do not need to be a software engineer. You should be interested in building, troubleshooting, and continuing to develop your technical skills
  • Experience with intent and automation platforms such as 6Sense, Clay, G2 and Usergems. Understand signal quality, not just tool configuration
  • Clear communication and documentation skills for non-technical audiences
  • The ability to understand complex or evolving business needs and translate them into practical, scalable solutions

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