Senior Events Manager

Join Cloudflare as a Senior Events Manager, where you'll lead the strategy and execution of our events across the Americas. This role involves managing both hosted and sponsored events, driving thought leadership, activating the sales field, and proving impact through data-driven analysis. You'll work closely with cross-functional teams and have the opportunity to leverage AI tools to streamline event operations.

• Own the end-to-end strategy, planning, and execution for Cloudflare's Tier 1 event portfolio across the Americas, including both events we sponsor and events we host outright.
• Lead the full strategy and execution of complex, multifaceted Cloudflare-hosted event programs, from concept and agenda design through production, registration, run-of-show, and post-event follow-up.
• Build and run the field activation motion for every Tier 1 show and hosted event, equipping AEs, SDRs, SEs, and CSMs to make the most of our presence.

• Agility and comfort shifting between hosted and sponsored programs as the calendar demands
• Experience working with AI tools (OpenCode, Claude, Gemini, or similar) to build solutions, automate workflows, and solve problems, not just consume outputs
• Natural curiosity about people, products, processes, and technologies, with the ability to ask insightful questions and uncover what actually drives results
• Proven track record leading complex, high-budget event programs ($1M+ annual budgets), including producing hosted events (venue, content, production, registration) and running sponsorships, booth builds, and executive programming at third-party conferences
• Data-driven mindset: comfortable working with Salesforce, marketing automation, and lead routing/attribution to prove impact
• Bias for action and willingness to experiment with new approaches, tactics, and channels
• Exceptional organizational skills and the ability to run multiple events simultaneously with competing timelines, budgets, and stakeholders, without dropping the ball
• Sharp budget management, vendor negotiation, and agency management skills
• Strong sales-enablement instinct: demonstrated ability to activate field teams, drive pre-event pipeline, and tie events to tangible, attributable revenue
• Experience managing agencies and developing interns or junior marketers
• 7+ years in event marketing, experiential marketing, or field marketing, with deep experience owning both hosted and sponsored events end-to-end
• Exceptional cross-functional leadership: comfortable aligning product, sales, brand, PR, and executive stakeholders and managing up
• Experience in B2B security, infrastructure, cloud, or developer-facing marketing
• Familiarity with events like RSA Conference, Black Hat, AWS re:Invent, Gartner summits, and similar Tier 1 shows
• Experience producing both in-person and hybrid/virtual events, including broadcast/streaming production