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Director of B2B Growth Marketing
OpenTable · Toronto, Canada
About The Role
Join OpenTable as the Director of B2B Growth Marketing, where you will lead the growth engine that helps restaurants discover, adopt, and grow with our products. You will own full-funnel performance across self-serve and sales-assisted motions, lead a team of eight, and build a connected growth system across the customer journey. This is a high-impact role for a leader who can set the strategy, make smart investment tradeoffs, and help a talented team do its best work.
- Set the B2B growth strategy and operating plan across Independent and Enterprise restaurants, translating company goals into clear priorities, targets, and investment decisions.
- Own full-funnel performance across self-serve and sales-assisted journeys, from acquisition and activation through opportunity creation, conversion, retention, expansion, and revenue.
- Lead, coach, and develop a team of eight, creating clear ownership, high standards, strong collaboration, and meaningful growth opportunities.
- 3+ years leading a growth or performance marketing team, including experience developing managers or leading a team of meaningful scale
- 8+ years of experience in B2B growth, demand generation, performance marketing, revenue marketing, or a related field, with demonstrated ownership of pipeline, conversion, and revenue outcomes
- Strong analytical and technical fluency, including comfort with CRM, marketing automation, attribution, reporting, experimentation, and data quality. You can get close to the data, understand the systems behind it, and turn analysis into a decision
- Strong commercial judgment and cross-functional leadership skills, with the ability to connect marketing investment to customer value, efficiency, pipeline, and revenue
- Experience designing or scaling both self-serve and sales-assisted growth motions
- A track record of building or improving a growth engine across acquisition, activation, conversion, retention, and expansion
- Experience in B2B SaaS, marketplaces, technology, hospitality, or another complex, multi-segment business
- Experience using unit economics such as CAC, LTV, payback period, or contribution margin to guide investment decisions
- Experience building a disciplined experimentation culture and applying AI or automation to improve marketing operations and decision-making
- Experience leading distributed or globally connected teams and influencing senior stakeholders across Marketing, Sales, Product, Engineering, Analytics, and Finance
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