Program &Traffic Manager

Role Summary
This is a combined Program and Traffic Manager role within Digitribe, responsible for coordinating the flow of briefs, information, assets and creative work across brand and agency teams.
As Traffic Manager, you will optimize workflow and operational efficiency by managing the intake, prioritization and movement of creative briefs and projects for a large portfolio of alcohol and beverage brands within a fast-paced social media newsroom.
As Program Manager, you will connect brand teams with the capabilities of the client-embedded agency team, ensuring that briefs are clearly understood and that information and assets move smoothly to support impactful marketing campaigns.
Reporting to the Delivery Director, you will ensure creative teams receive well-defined briefs and that projects progress efficiently. This mid-to-senior-level role suits a highly organized, strategic professional with a strong track record of improving creative workflows in a digital-first environment.

Key Responsibilities

Brief Management & Workflow Optimization

Act as the primary point of contact for incoming creative briefs, ensuring each brief is complete, sufficiently detailed and submitted through Wrike.

Return incomplete briefs or briefs submitted outside Wrike, providing clear guidance on the revisions and correct submission process required.

Implement and maintain effective traffic-management processes to ensure work flows smoothly and on time through the creative department.

Prioritize and schedule creative projects based on deadlines, resource availability and strategic importance.

Identify missing information or ambiguities in briefs and work with brand teams to resolve them promptly.

Project Coordination & Communication

Distribute briefs to the appropriate creative teams, including copywriters, designers and art directors, ensuring all required information and assets are available.

Monitor project progress, identify potential bottlenecks and proactively resolve issues to keep work on track.

Maintain clear and consistent communication among creative teams, social media managers, strategists and account managers regarding project status, timelines and deliverables.

Conduct regular check-ins and stand-ups to assess workloads, identify conflicts and support efficient resource allocation.

Asset & Information Coordination

Collaborate with brand teams to gather and organize required assets, including brand guidelines, existing artwork, legal approvals and supporting materials.

Ensure the studio team receives all required assets in the correct formats and within agreed timelines.

Maintain a clear and organized system for tracking and managing project assets.

Process Improvement & Tool Management

Champion Wrike as the central project-management tool for brief submission and project tracking.

Identify opportunities to improve brief submission, project initiation and creative review processes.

Develop and maintain clear guidelines and best practices for brief submission and project management.

Provide training and support to internal teams on brief submission and workflow procedures in Wrike.

Proactively manage project scope and escalate potential changes or deviations to the appropriate stakeholders.

Delivery & Quality Assurance

Ensure deliverables meet the brief requirements and align with brand standards before presentation to brand teams.

Facilitate the review and feedback process between studio and brand teams, promoting clear and constructive communication.

Track final approvals and ensure all project assets are delivered on time.

Reporting & Analytics

Track and report key performance indicators relating to project intake, turnaround times and resource utilization.

Use data and insights to identify trends, forecast workloads and recommend appropriate staffing or process adjustments.

Role Requirements
Education