User Acquisition & Performance Marketing Manager – Mobile Apps

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Senior User Acquisition & Performance Marketing Manager – Mobile Apps to join one of our clients' teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you.

Responsibilities:

User Acquisition & Media Buying

• Manage and optimize paid User Acquisition campaigns for mobile applications.

• Launch, manage, and scale campaigns primarily for Android mobile apps, including Utility Apps and Mobile Games.

• Manage campaigns across Google Ads and additional acquisition channels such as Meta, TikTok, DSPs, and mobile ad networks.

• Test new campaigns, audiences, creatives, and traffic sources to identify opportunities for profitable growth.

• Evaluate campaign performance based on CPI, CPA, ROAS, retention, LTV, and overall traffic quality.

• Scale successful campaigns while maintaining agreed performance targets.

Performance & Analytics

• Monitor and optimize key UA metrics, including CPI, CPA, ROAS, LTV, retention, and payback.

• Analyze performance across campaigns, countries, creatives, networks, devices, and audiences.

• Use mobile measurement and attribution platforms such as AppsFlyer, Adjust, or Singular to monitor campaign performance.

• Identify performance trends and optimization opportunities and turn data into actionable decisions.

• Prepare clear reports on campaign performance, spend, and results.

Budget Management & Scaling

• Manage and allocate significant User Acquisition budgets across paid channels.

• Follow a structured test → validate → scale approach when launching new campaigns and traffic sources.

• Make budget allocation decisions based on campaign performance and unit economics.

• Continuously identify opportunities to improve acquisition efficiency and scale successful campaigns.

Creative & Product Collaboration

• Work with creative teams to test video, static, and UGC-style advertising creatives.

• Analyze creative performance and identify the concepts, hooks, and formats that generate the strongest results.

• Provide performance-based feedback to improve future creatives.

• Collaborate with Product and Monetization teams to improve conversion, retention, and monetization.