Marketing Specialist, Executive Education, Edwards School of Business

Summary: The Executive Education unit within the Edwards School of Business is focused on providing market-relevant non-degree programming for business executives and professionals, offering both customized programs for organizations and public workshops in various business disciplines. This unit fosters and promotes lifelong learning for working professionals and strengthens the connection between the business community and the Edwards School of Business. The marketing specialist leads and executes the development and implementation of innovative, effective, and reliable communication and digital marketing strategies to advance the reputation, priorities, and goals of Edwards Executive Education, in alignment with the strategic plan. The role is part of a larger team of embedded college communicators across the university. The specialist is responsible for planning, delivering, and evaluating targeted recruitment marketing initiatives and campaigns that effectively elevate the profile of the Edwards Executive Education and recruit participants into the professional development and executive education programs. Duties and Responsibilities: Plan, prepare and implement annual recruitment marketing strategies to support and advance the strategic directions of Edwards Executive Education. Provides strategic advice, guidance and innovative solutions which support the reputation, promotion, branding, priorities and initiatives of the unit. Create and implement marketing metrics (KPI) across all programs, ensuring evaluation of the success of the marketing functions. Manage budgetary requirements of marketing activities, making cost-effective recommendations and effective use of resources. Collaboratively work with teams within the unit to meet program enrolment targets. Lead, execute and manage marketing projects including digital campaigns (advertising, email, social media, etc.), video production, print and radio advertising, content writing and design (news stories, brochures, one pagers, digital signage, etc.) to promote Executive Education programs. Create program-related marketing materials, including creative concept work and content development (copywriting, proofreading, design). Track, analyze and assess effectiveness of marketing initiatives and campaigns, compiling reports, and making data-driven adjustments as needed to achieve KPIs and providing annual reports to program teams. Develops, implements and delivers effective and reliable communication and marketing strategies and plans, both annual and long-term, that enhance the reputation and visual identity of the Edwards Executive Education. Works with Edwards Executive Education to identify areas of specific focus in which to provide communications support and development. Encourages appropriate engagement of internal stakeholders during the planning and implementation of communications strategies. Develops, builds and maintains key relationships with internal stakeholders from various colleges and units across campus. Maintains awareness of Edwards Executive Education’s initiatives and activities. Utilizes various platforms and channels, including but not limited to social media, written copy, website content, photography, video and more. Follows guidelines and promotes consistent messaging and branding across all channels. Participates in team meetings, planning, and other activities that contribute to achieving university-wide goals in communications. Designs communications that are accessible and suitable for diverse audiences and diverse mediums. Communicates and acts in a respectful and professional manner, collaborates effectively, abides by policy, and contributes to a positive and productive work and learning environment. Engages in continuous learning by participating in activities, training, and events related to Indigenous engagement, reconciliation, equity, diversity, and inclusion. Demonstrates respect and dignity for all members of the community, actively contributes to an environment of acceptance and inclusion of others, and responds to different perspectives from a place of curiosity, respect, and non-judgement. Undertakes related duties, as assigned, consistent with the nature of the position. Some occasional evening, weekend work and travel required. Qualifications: A bachelor’s degree in communications, marketing or a related field; a graduate degree is an asset. Minimum five years’ experience in communications or marketing with progression in level of responsibility, including a breadth of experience developing and implementing all areas of strategic communications plans, preferably in a post-secondary or similar setting. Experience in budget management and fiscal decision-making will be considered an asset. Google Analytics certifications considered an asset. Digital advertising platform (Meta, Google, LinkedIn) training considered an asset. Proficiency with design and digital content creation tools (e.g., Adobe Creative Cloud, Canva, or similar platforms) is an asset. Experience and knowledge of university communications support, processes, and technology is an asset. Advanced knowledge of communication principles. Strong writing skills to effectively communicate to diverse audiences across multiple platforms. Demonstrated client service orientation. Strong problem solving, strategic, and creative thinking skills. Demonstrated ability to work independently and meet deadlines on multiple projects with competing demands. Sound judgment and discretionary decision-making skills. Knowledge, understanding and/or openness to learn about issues (including cultural, socio-economic and other factors) affecting Indigenous peoples. Ability to identify opportunities and analyze data to inform decisions. Demonstrated ability to work effectively and collaboratively within a diverse environment and build relationships with a broad range of internal and external stakeholders. Excellent interpersonal skills. Ability to use and leverage technology effectively.