VAS Product Senior Manager

Job Description At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all. Identify new VAS and digital services (DS) revenue opportunities and support the development of product strategies, business plans, and annual roadmaps. Lead end-to-end development and launch of new VAS and digital services, coordinating product development, vendor due diligence, technical integration, UAT, and go-to-market execution. Develop business cases and feasibility assessments for new services, including revenue potential, commercial viability, and business impact. Coordinate with internal stakeholders, external vendors, and content providers to execute campaigns, partnerships, and occasion-based promotional initiatives. Manage regulatory approvals, legal documentation, and contractual requirements in coordination with Regulatory Affairs, Legal, and other relevant teams. Develop and maintain subscriber databases, generate portfolio and campaign-wise reports, and ensure accurate and timely submission of performance data. Analyze service performance, customer segments, usage patterns, and campaign effectiveness to identify growth opportunities and provide actionable insights to management. Monitor post-launch KPIs, including subscribers, usage, and revenue across customer segments, and recommend corrective actions to improve service performance and profitability. Optimize existing VAS and digital service portfolios through campaign modifications, competitor benchmarking, customer insights, and emerging market trends. Oversee day-to-day VAS and SDP operations, ensuring compliance with BTRC, group, and company policies, adherence to operational standards, and timely delivery of projects within budget. Academic Qualification Bachelor degree in Business / Engineering Job Experience Required 6 to 8 years of total experience, 3 year of relevant experience in VAS/DCB/Digital Product Development in the Telecom Industry is preferred Required Capabilities Sound understanding and knowledge of the telecommunication, SDP, DCB, VAS and Digital services Sound knowledge on product innovation, conceptualization, designing & development Sound knowledge on market and consumer insights Sound knowledge on Project management understanding and knowledge of different development initiatives and new business opportunities Sound knowledge on data analysis Sound knowledge on customer lifecycle management Sound knowledge and understanding of core telecom platforms including SDP platform