Senior Marketing Specialist

The Senior Marketing Specialist leads marketing execution in support of the Credit Union (CU) Growth Strategy for Cetera Financial Institutions (CFI). This dedicated, credit-union-focused role builds and scales the programs, content, and tools that drive credit union acquisition, conversion, and expansion, partnering closely with the Marketing Director, New Business Development, and CFI leadership to grow Cetera’s position as the Credit Union Strategic Growth Partner. The position builds and enhances programs, tools, and resources that generate qualified CU leads, improve the CU and advisor experience, and increase retention and expansion across affiliated CU programs, while maintaining brand and compliance standards. Success is measured through campaign and program performance, partner participation, lead generation, conversion activity, and adoption of marketing programs