Senior Traffic Manager
equativ · New York City
About The Role
About Our Team's Mission:
We're hiring a Senior Campaign Manager to run some of our largest and most complex managed-service campaigns, end to end, across CTV, OLV, display, audio and YouTube. You'll execute on Equativ's own platform and on the major external DSPs.
This is more than trafficking. You'll be the trusted ops partner to our top agencies, the go-to expert on our audio and streaming products (including Spotify), and a builder of new platform partnerships. You'll report to the Director of Traffic Management and work daily with Sales, Account Management, Product and Finance.
Key Responsibilities:
Own complex campaigns end to end
Manage end-to-end live campaigns, including setup, pacing, delivery, revenue optimization, and KPIs to drive repeat business
Turn IOs and media plans into clean builds: flights, budgets, targeting, frequency, audience and inclusion lists, deals/PMPs, creative and tracking (CM360, DoubleVerify, IAS)
Manage recurring monthly and flighted programs for top accounts, including multi-language and multicultural campaigns
Monitor delivery and KPIs daily (VCR, CTR, viewability, reach, CPA) and fix under-delivery or performance issues before the client notices
Collaborate cross functionally with sales, support, and tech teams to ensure campaign delivery
Demonstrate strong technical expertise in ad operations systems, DSPs, SSPs, and ad servers
Execute across external DSPs and platforms
Build, launch and optimize campaigns directly in The Trade Desk, StackAdapt, DV360, Walmart DSP and Nexxen, alongside our internal platform
Set up and manage seats, advertisers, pixels, audiences and deals in each DSP, and keep access and billing clean
Traffic on premium and partner environments such as Spotify, Amazon, Netflix, Disney/Hulu, YouTube and Twitch
Reconcile delivery across platforms and third-party ad servers, and resolve discrepancies with partners
What you bring:
4+ years in programmatic campaign management, ad operations or trading at an agency, DSP or SSP
Hands-on any of the following platforms platforms:
The Trade Desk
StackAdapt
DV360 (Display & Video 360)
Walmart DSP (Walmart Connect)
Nexxen
Amazon DSP
A track record of managing high-budget, multi-channel campaigns at the same time, with strong pacing and budget control
Deep CTV/OTT and online video knowledge: VAST/VPAID, app and channel targeting, deal IDs and PMPs
Working knowledge of ad serving and verification: CM360 tags, macros and cache-busters, DoubleVerify, IAS, impression and click tracking
Strong Excel/Google Sheets skills; comfort pulling and reconciling data across platforms
Clear, calm, solutions oriented communication with agencies and internal teams
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