Product Manager (Web Onboarding)

Join Flo, a leading consumer health platform, as a Product Manager for Web Onboarding. In this role, you will develop and optimize high-performing web acquisition funnels, driving conversion, revenue, and customer lifetime value. You will have the autonomy to identify growth opportunities and turn them into measurable business results. This is a unique opportunity to combine the speed and experimentation culture of a high-growth business with the scale and impact of a successful consumer health platform.

• Ownership of the product roadmap for Flo's web onboarding funnels, driving improvements in conversion, revenue, and customer lifetime value.
• Development and launch of new web funnel experiences from scratch, identifying opportunities to engage new audiences and convert visitors into paying subscribers.
• Continuous optimization of existing funnels through experimentation, improving every step of the user journey, from landing pages and onboarding questions to paywalls and checkout.

• Strong understanding of paid user acquisition, including how channels such as Meta, Google and TikTok interact with landing pages, onboarding experiences and conversion performance
• A proactive, entrepreneurial mindset, with a strong sense of ownership, curiosity and a willingness to challenge assumptions and move quickly
• Proven experience in B2C product management, ideally within a high-growth consumer subscription, e-commerce or digital product business
• Highly analytical and data-driven mindset, with hands-on experience in A/B testing, funnel analytics, experimentation and interpreting performance metrics to make product decisions
• Strong cross-functional collaboration skills, with experience working closely with Engineering, Design, Analytics and Marketing to deliver impactful product improvements
• Excellent prioritisation and problem-solving skills, with the ability to identify high-impact opportunities, make decisions under uncertainty and balance multiple competing initiatives
• Hands-on experience building and optimising web acquisition or onboarding funnels, with a track record of improving conversion rates and delivering measurable business impact
• Experience developing new funnel experiences from scratch, from identifying opportunities and defining hypotheses to launching, measuring and iterating on new products
• Strong commercial acumen, with an understanding of acquisition economics, revenue optimisation, customer acquisition costs and lifetime value
• Strong understanding of product growth and monetisation, including conversion optimisation, pricing, paywalls, subscriptions and customer lifetime value