Integrated Marketing Manager

Join Flo, a leading women's health app, as an Integrated Marketing Manager. In this role, you will lead our commercial push into the perimenopause category, driving brand equity and commercial growth through culturally resonant, insight-led campaigns. You will collaborate cross-functionally, manage campaign budgets, and identify new channel and partnership opportunities. This is an exciting opportunity to shape Flo's growth in a major new category and establish us as the trusted leader in perimenopause.

• Plan and execute integrated campaigns that drive Flo's brand equity & commercial growth in the perimenopause category.
• Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure every campaign lands with consistency and reach.
• Identify new channel and partnership opportunities to build reach and credibility in the category — e.g. brand partnerships, category-specific media, podcasts.

• Strong cross-functional experience (Creative, Product Marketing, Growth, Social Growth, PR & UA), confidently managing creative production, internal/external teams, and multiple stakeholders
• 7+ years' experience planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review
• Experience launching or scaling a commercial product/category push in a competitive market, with a sharp read on cultural moments worth activating around
• Analytical mindset — track record of measuring campaign performance and managing budgets for efficient, high-impact execution
• Strong understanding of women's health audiences, ideally with exposure to the perimenopause/menopause category and its competitive landscape
• Experience marketing to 35+ women or to life-stage-specific audiences (<e.g.new> parents, midlife consumers), either within or outside of health/wellness
• Background in categories with a high credibility or trust bar (e.g. healthtech, femtech, finance, insurance)
• Experience in the US market specifically