Customer Project Lead PACA
Bayer · Bogota,Cundinamarca,Colombia
About The Role
Partner with KAMs and PACA commercial leadership to identify opportunities for new-customer acquisition, share-of-wallet expansion, portfolio penetration, recovery of lost accounts, and recovery of declining or lost consumption. Assess the customer need, strategic relevance, incremental-sales potential, probability of success, required resources, complexity, risk, and expected time to impact. Prioritize opportunities where dedicated project leadership can materially improve commercial outcomes. Recommend whether an opportunity should be initiated, accelerated, redesigned, deferred, transferred, or discontinued. Lead selected customer projects from qualification through solution development, customer alignment, implementation readiness, stabilization, and handover. Define project objectives, scope, milestones, workstreams, responsibilities, resources, dependencies, risks, governance, and escalation paths. Manage several projects concurrently across different PACA countries, customers, and stages of maturity. Lead project reviews, drive decisions, resolve roadblocks, and maintain disciplined documentation of commitments, approvals, risks, milestones, and expected commercial outcomes. Keep project activity focused on measurable customer value and incremental business impact. 1. Bachelor's degree in business administration, Healthcare Administration, Biomedical Engineering, Engineering, Diagnostic Imaging, Life Sciences, Economics, or a related discipline. Experience engaging clinical, technical, operational, financial, procurement, and executive stakeholders. Experience developing value propositions, business cases, commercial proposals, and executive presentations. Ensure that the right problem is defined, the appropriate expert is engaged, responsibilities are clear, and progress is actively managed. Develop customer-specific value propositions connected to measurable clinical, operational, financial, and strategic outcomes. Coordinate required feasibility and governance reviews with Medical, Regulatory, Legal, Compliance, Quality, Data Privacy, Finance, Pricing, Technical Service, Clinical Applications, and other accountable functions. Coordinate KAMs, Marketing, Clinical Applications, Medical Affairs, Technical Service, Digital/IT/Connectivity, Market Access, Finance, Pricing, Supply Chain, Customer Service, Business Intelligence, Legal, Compliance, Regulatory Affairs, Quality, Data Privacy, and regional/global Radiology teams. Coordinate distributors, technology partners, IT integrators, consultants, financing partners, and other external solution providers when required. Lead through influence, shared governance, and clearly assigned accountabilities rather than formal hierarchical authority. Work jointly with the KAM to accelerate customer decision-making and opportunity conversion. Support customer workshops, executive presentations, solution discussions, business-case reviews, tender strategies, competitive positioning, objection management, and negotiation preparation. Execute a structured handover when the commercial pathway is established, customer commitments are clear, implementation responsibilities are defined, critical barriers have been resolved or assigned, and the appropriate ongoing owner has accepted responsibility.
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