Senior Growth Marketing Manager

Join Relay, a high-growth fintech company, as a Senior Growth Marketing Manager. In this role, you will own Relay's incentive-driven growth, manage the publisher and affiliate channel, build a referral program, and design offers that promote customer health. You will also run key promotional campaigns and be the source of truth on incentive economics. Enjoy a competitive salary, meaningful equity, comprehensive health benefits, a hybrid work environment, and more.

• Own Relay's incentive-driven growth by running and scaling the publisher and affiliate channel, building a referral program, and designing offers that attract stronger customers.
• Take over Relay's publisher channel end to end, including budget, partner strategy, placements, payouts, and performance, and start growing it within the first 90 days.
• Audit and standardize Relay's incentivized offers across various channels, and be the DRI for Relay's 2027 referral pilot, overseeing its discovery, design, launch, and distribution.

• You understand unit economics for a volume business. Payback, LTV:CAC and how incentive cost scales are how you make decisions
• You see the value in a project and do it right, not just do it. You're comfortable with zero-to-one work, where some experiments will fail
• You've personally run several campaigns or programs end to end through paid media: newsletter, paid social, search, or experimental channels like audio, AI ads or direct mail
• You've delivered programs through other people. You rally Analytics, Lifecycle, Partnerships, CX and Sales without needing to own them
• You’ve owned incentive-driven acquisition at scale. You’ve designed and managed offers across channels like affiliate, publisher or referral, and you can speak to how each one performed on payback and LTV:CAC, not just volume
• You've designed incentives for established, higher-value business customers, and you understand how a B2B motion differs from consumer
• You've built tools or workflows with AI and can walk us through them
• You’ve built within a regulated industry before (fintech, healthcare, etc) and understand the compliance approval needs within them
• You're encouraged to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more