Senior Marketing Manager

Join Motive, a leading technology company, as a Senior Marketing Manager in the UK. In this high-impact role, you will be responsible for turning Motive's global strategy into locally relevant programs that generate high-quality pipeline, support revenue growth, and strengthen customer relationships. You will work closely with UK Sales leadership and the US Marketing team, and own the strategy and execution of the marketing plan. The ideal candidate will have 8-10+ years of B2B marketing experience, a proven track record of leading go-to-market plans, and a strong understanding of various marketing disciplines.

• Own the UK marketing plan, priorities, and reporting, and build and own the integrated UK marketing plan across priority segments.
• Drive targeted inbound pipeline-generating activity in partnership with Growth Marketing, Sales, and Analytics, and help plan, execute, optimise, and measure focused campaigns.
• Contribute to the localisation of company and product positioning, messaging, and value propositions so they are relevant to UK buyers and differentiated in the market.

• Ability to collaborate with senior Sales leaders and cross-functional teams and influence without direct authority
• Based in the UK, with the ability to work from the Motive London office three days per week and travel within the UK and EU for customer meetings and events, as well as occasionally to other markets
• Comfortable working in a fast-moving, ambiguous, startup-like environment and building programs from the ground up
• Excellent writing, communication, storytelling, and presentation skills, with the ability to translate complex products into clear, compelling stories for UK audiences
• Demonstrated success owning and executing regional or segment-level go-to-market plans that drive pipeline and revenue
• Analytical mindset, with experience using Salesforce and marketing automation or similar tools to measure and optimize performance
• 8-10+ years of B2B marketing experience, ideally in SaaS, technology, or enterprise software
• A proven track record of leading this type of work effectively, with the judgment to apply prior learnings in a new market and operating environment
• Highly organised, with the ability to manage multiple priorities while maintaining a positive, strategic perspective
• Comfort with AI to generate and localise content
• Experience or ability to stretch and learn across multiple marketing disciplines, including product marketing, demand generation, field marketing or events, campaigns, content, customer marketing, or communications
• Collaborative, resourceful, and action-oriented, with a high sense of ownership
• Strong understanding of, or ability to learn, targeted inbound marketing, product marketing, localization, event execution, sales support, and performance measurement