Brand Marketing Associate

Responsibilities : Develop and execute brand marketing strategies aligned with company goals; ensure all activities reinforce brand positioning as an aspirational and relevant fashion brand. Lead marketing campaigns, product launches, brand activations, and events from end-to-end planning to performance evaluation. Run integrated marketing campaigns across both digital and offline channels while maintaining strict brand consistency. Build and manage collaborations with external partners, media, and influencers; optimize the Shopee KOL Affiliate program to drive awareness and sales. Establish a structured community marketing system and collaborate with CRM and Digital Marketing teams to sustain customer engagement and loyalty. Sync marketing initiatives with product launches, stock availability, and retail sales targets to boost product visibility. Monitor trends, consumer behavior, and competitors; analyze campaign performance and budget efficiency to translate data insights into actionable growth plans. Requirements : Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum 3–5 years of experience in Brand Marketing, Marketing Communications, or related roles, preferably within fashion, retail, beauty, or lifestyle industries. Strong understanding of brand building, integrated marketing campaigns, and consumer engagement strategies. Proven experience in planning and executing brand activations, partnerships, collaborations, and events. Strong project management skills with the ability to manage multiple projects and deadlines simultaneously. Ability to analyze campaign performance and derive actionable insights from marketing data. Strong commercial awareness and understanding of customer behavior and market trends. Proficient in Microsoft Office (PowerPoint, Excel, Word); familiarity with marketing analytics Creative thinker with strong attention to detail and a proactive, solution-oriented mindset. Ability to work effectively in a fast-paced and dynamic environment.