Paid Search Manager
Progress · Hybrid Remote , Sofia, Bulgaria
About The Role
We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease. We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a
Paid Search Manager
in our Paid Search team and help us do what we do best: propelling business forward.
We’re seeking a strategic, hands-on paid search specialist to own global PPC programs that connect the right audiences with Progress solutions. You will set direction, manage investment, improve conversion journeys and translate performance data into decisions that drive qualified demand and revenue growth. You will partner across teams, champion experimentation and turn platform and privacy changes into practical advantages.
In this role you will:
Own strategy, planning, execution and optimization of global paid search campaigns
Translate business goals into campaign strategies, testing roadmaps and recommendations
Lead keyword research, audience targeting and competitive analysis to guide investment
Create, test and improve ad copy, landing pages and bidding to lift ROI and lead quality
Monitor CTR, CPC, CPA, ROAS and other KPIs and act quickly on performance signals
Manage multi-region budgets, balancing efficiency, scale and business priorities
Build reliable conversion tracking, audiences and remarketing with Analytics and Marketing Ops
Partner with content, design, web, product and regional marketing for localized experiences
Turn data into clear reporting, insights and next steps for technical and non-technical audiences
Raise the bar for testing, automation and operational excellence; mentor teammates
Stay ahead of platform updates, privacy shifts and AI trends and apply them to programs
Your background:
Extensive experience running complex, performance-focused paid search in global B2B software/tech
Deep expertise in strategy, optimization, measurement and budget management for paid search
Proficient with Google Ads, Microsoft Advertising and Search Ads 360; comfortable with GA4 and Looker Studio
Strong analytical skills, including SQL for performance analysis and reporting
Hands-on with automation, scripts and AI-assisted workflows for bidding, reporting and forecasting
Proven track record improving efficiency, lead quality and business outcomes
Excellent judgment, problem-solving and attention to detail; able to operate autonomously
Clear English communication; able to simplify complex topics and collaborate across global teams
It will be beneficial if you have:
Experience with HubSpot or similar MAP/CRM integrations
Knowledge of privacy and consent frameworks (e.g., GDPR) and their advertising implications
Familiarity with CRO tools and landing page testing
Experience coordinating paid social and display retargeting (e.g., Meta Ads Manager)
A bachelor’s or master’s degree in Marketing or a related field
If this sounds like you and fits your experience and career goals, we’d be happy to chat.
What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:
Compensation
Generous remuneration package.
Employee Stock Purchase Plan Enrollment.
Vacation, Family, and Health
30 days paid annual vacation.
An extra day off for your birthday.
2 additional days off for volunteering.
Premium healthcare and dental care coverage.
Additional pension insurance.
Well-equipped gym on-site with CrossFit equipment and a climbing wall.
Co-funded Multisport card.
Flexible working hours
Free underground parking with a designated space for bikes, motorbikes and electric scooters.
Apply now!
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