Associate Social & Web Manager at Nex — Japan

About The Role

Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company’s award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities.
Nex Playground features a growing library of 50+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company’s Most Innovative Companies, TIME’s Best Inventions, and Parents’ Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards. We encourage you to explore Have Fun and Is Motion Gaming Back?, as they offer a deeper look into our culture, values, and explain how our approach to motion gaming differs from previous generations.

Nex employees may be expected to collaborate with colleagues across different time zones. Depending on the role and location, occasional travel may also be required for company events, external meetings, and other business-related activities.

Important Notice: ⚠️ To protect yourself from recruitment scams, please note that Nex communicates through official company emails ending in @nex.inc. If you receive a suspicious email or message, please do not respond and report it immediately to us.
The Role
This contract role owns Nex's social media and web content. On social, you'll plan content, manage external agencies, and act as the frontline voice of the brand, engaging parents every day and growing our community for the Japanese market. On web, you'll localize our blog into Japanese and keep site information up to date for the Japanese market, and eventually Korean market as well. During game launches, IP partnerships and brand collaborations, you'll balance product education, partner messaging and brand voice to keep the experience clear and cohesive.
This is a foundational hire as Nex brings social in-house. You'll help shape how we engage families, support our biggest launches, and build an audience that grows with us. There is room for the role to evolve as the team scales.

What You Will Do

Social Media (TikTok / X / Instagram / Facebook/ YouTube and more)

Content Planning & Agency Management

Build the content strategy and monthly calendar for each channel, and manage scheduling and publishing
Develop platform-specific ideas (short-form video, long-form video, posts, threads) and review content before it goes live
Manage creative and social agencies: write briefs, run timelines, review and approve deliverables, and manage estimates and budgets
Identify timely cultural moments and trend opportunities

Social Engagement Across All Channels

Monitor conversations daily across Instagram, TikTok, Facebook, Threads, YouTube, X, and emerging platforms, and respond to comments and DMs in a relatable, social-first, on-brand voice
Escalate customer service and product issues to CX
Spot brand love moments and amplify them naturally
Support inbound message spikes during launches, holidays, shipping delays and other high-volume moments
Lead first response during negative spikes and escalate internally

Engagement Execution & Optimization

Partner with the Social Lead to grow replies, saves, shares and positive sentiment
Support social listening and surface actionable insights to the team
Analyze channel performance and deliver monthly reports with recommendations

UGC Curation & Community-to-Content Bridge

Identify and curate high-quality UGC across channels, and brief UGC needs for campaigns
Work with the brand community team to source customer stories, and connect social strategy with our Facebook and Circle communities

Launches, Partnerships & Cross-Functional Collaboration

Balance product education, partner messaging and brand voice across game launches, IP partnerships and brand collaborations
Partner with brand marketing, paid, publishing and community teams

Web (Blog & Site Content)

Run regular audits of product information, pricing and FAQs on the site, and request updates to keep them current
Submit update requests to the web team and engineers, and track them through to release
Localize English blog posts into Japanese: manage translation and localization timelines and quality, and manage translators or vendors as needed
Adapt messaging and examples for the Japanese market, and maintain a Japanese glossary
Make simple updates in the CMS and QA content before publishing
Publish posts with basic SEO in mind (titles, meta descriptions, keywords)

Cross-Channel

Plan content that connects social and the blog (e.g., social posts timed to new articles)

Required Qualifications

3–5 years of experience in social media, community management or engagement roles
Experience managing community engagement across multiple platforms
Strong understanding of modern parent and family audiences
Demonstrated ability to drive engagement, sentiment and conversation growth
Experience directing external agencies or production partners (briefs, timelines, quality control)
Native-level Japanese writing and editing skills, with strong brand judgment
Business-level English (reading English articles, written and verbal communication with global teams)
Experience working with web teams and engineers to scope requests and see them through to release
Experience escalating CX and product issues appropriately
Experience with social listening and management tools (e.g., Sprout Social) and platform analytics
Ability to manage multiple priorities in a fast-paced environment
Self-starter who takes initiative and spots opportunities proactively

Preferred Qualifications

Experience with family-oriented, kids or parenting brands
Background in consumer tech, gaming or lifestyle
Experience supporting product launches, partnerships or IP-driven campaigns
Experience supporting engagement during high-volume moments (PR, launches, TikTok Shop spikes)
Familiarity with short-form video and TikTok-native formats
Experience managing English-to-Japanese localization or reviewing translation quality
CMS experience
Basic SEO knowledge and experience with analytics tools such as GA4
Experience collaborating cross-functionally in remote teams

What Sets You Apart

Deep understanding of how families and parents behave on social: what they save, share, DM and tag
You go beyond reactive engagement and proactively create engagement opportunities
You balance warmth, playfulness and professionalism in brand voice
You recognize brand love moments and amplify them naturally
You see engagement as a growth driver, not a vanity metric
You care about building a community, not just managing comments

We Offer

Competitive compensation package.
Flexible working hours and vacation policy.
Product-driven culture that treasures talents and individual growth.
Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field

Nex is located in San Jose, California, USA and Hong Kong. Learn more about us at <https://www.nexplayground.com/about>. We encourage applications even if you don’t meet more than 50% of the requirements — we believe that experience comes in many forms!
Nex is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, gender identity, and sexual orientation), national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by applicable law. This policy applies to all individuals at every stage of the employment relationship, including all current and prospective employees, and covers all employment decisions including recruitment, hiring, job assignment, promotion, compensation, benefits, training, discipline and termination.
We are committed to providing a workplace free from discrimination and harassment and to fostering an inclusive environment for all employees.