CRM Specialist

Join our team as a CRM Specialist, where you will be responsible for delivering high-impact CRM and loyalty campaigns for strategic partner accounts. You will ensure campaign excellence and execution at scale, using data-driven insights and marketing best practices to improve customer engagement, retention, loyalty, and commercial outcomes. Your role will involve campaign execution and delivery, CRM and loyalty data and insights, quality assurance and continuous improvement, CRM and loyalty testing and innovation, stakeholder collaboration and communication, and continuous improvement and knowledge sharing.

• Act as the CRM & Loyalty Subject Matter Expert (SME) within the Trading Squad, supporting partner commercial and customer objectives.
• Own end-to-end delivery of CRM and loyalty campaigns across email, lifecycle and loyalty communications, ensuring campaign quality and consistency.
• Identify opportunities to grow partner revenue through CRM optimisation, segmentation, lifecycle marketing and personalisation, and analyse campaign performance to optimise future activity.

• Salesforce Marketing Cloud certifications are an advantage
• Bachelor's degree in Marketing, Business, Digital Marketing, Commerce, Customer Experience or a related discipline, or equivalent professional experience
• Fluent English
• CRM, Loyalty Marketing or Digital Marketing certifications (e.g. CIM, Digital Marketing Institute) are desirable
• Experience collaborating with cross-functional teams and stakeholders in a fast-paced commercial environment
• We know that looking for a new job can feel a bit daunting but don’t let a touch of imposter syndrome hold you back. Even if you don’t tick every box, we’d still love to hear from you! Apply today to stay connected
• Hands-on experience using Salesforce Marketing Cloud and CMS platforms to execute, optimise and measure campaigns
• Proven experience delivering CRM and loyalty campaigns across email, lifecycle marketing and marketing automation platforms
• Experience delivering against CRM, loyalty and commercial KPIs, including engagement, conversion, retention, ROI and incremental revenue
• 3+ years' experience in CRM, Loyalty Marketing, Customer Lifecycle Marketing, Digital Marketing, E-commerce or Travel
• Strong track record of improving campaign performance through segmentation, personalisation, testing and data-driven optimisation
• Strong analytical skills with experience in performance reporting, KPI tracking and translating insights into commercial recommendations