Go-To-Market Manager

Join Papaya, a leading B2B technology company, as a Go-To-Market Manager. In this role, you will be responsible for developing and executing the go-to-market strategy for assigned products and service lines. You will lead product and service launches, translate complex product capabilities into compelling commercial stories, and partner closely with sales and account management. You will also create sales enablement materials, develop competitive intelligence, and collaborate with marketing on campaigns and demand-generation initiatives. The ideal candidate will have 3+ years of experience in go-to-market, product marketing, or a similar commercial role within a B2B technology company.

• Own the Go-To-Market (GTM) strategy and execution for assigned products and service lines, leading product and service launches end-to-end.
• Translate complex product capabilities into clear, compelling commercial stories and value propositions, developing persona-based messaging and positioning.
• Partner closely with Product, Sales, and Marketing teams to understand the roadmap, identify gaps, and continuously strengthen positioning.

• We’re looking for someone who can think strategically but loves to execute
• Someone who can understand a complex product, identify why it matters to a customer, turn it into a compelling commercial story, and give our sellers the tools and confidence to take that story to market
• Hands-on, fast-moving, and comfortable operating in an environment where strategy and execution happen simultaneously
• Native-level English
• Experience developing GTM strategies, product launches, sales plays, and enablement programs
• 3+ years of experience in Go-to-Market, Product Marketing, Product Strategy, or a similar commercial role within a B2B technology company
• Proven ability to leverage AI tools across research, content, enablement, personalization, and workflow automation
• Experience in Payroll, Payments, HCM, HR Tech, FinTech, Workforce Management, or related B2B SaaS is a strong advantage
• Excellent attention to detail without losing sight of the broader commercial objective
• Comfortable working directly with Sales teams and using real opportunities and customer conversations to shape GTM strategy
• Highly collaborative and comfortable working across Product, Sales, Marketing, Client Success, and senior leadership
• Strong understanding of persona-based messaging, competitive positioning, and value propositions
• Strong commercial mindset with an understanding of how positioning, enablement, and product strategy translate into pipeline and revenue
• Exceptional storytelling and communication skills with the ability to simplify complex products into compelling customer narratives
• Strong ownership mentality—you don’t wait for someone else to move an initiative forward
• Confident presenting, training, and influencing stakeholders at all levels