Principal Performance Marketing Specialist

Join Airalo, the world's first eSIM store, as a Principal Performance Marketing Specialist. In this remote role, you'll drive app-first performance marketing strategy and execution, manage a $20M+ annual budget, and collaborate with various teams to unlock incremental growth. Ideal candidates have 7+ years of experience in performance marketing for mobile apps, strong analytical skills, and a deep understanding of mobile attribution.

• Own the user acquisition growth strategy and execution for Airalo, focusing on app-first performance marketing.
• Manage and optimize a $20M+ annual performance marketing budget, including forecasting, pacing, and scaling decisions.
• Lead Paid Performance Marketing across various channels, overseeing campaign architecture, audience strategy, bidding/optimization, and ongoing iteration.