Marketing Manager (SaaS)

Join Xplor, a leading SaaS company, as the Marketing Manager for our Laundry business unit. In this role, you will drive demand and pipeline growth for our software solutions targeting the North American laundry and dry-cleaning market. You will lead campaigns focused on generating new business, customer expansion, and retention, while also overseeing product marketing and content programs. You will collaborate closely with Sales, Product, and Customer Success teams to ensure alignment with commercial targets and drive marketing efficiency.

• Conduire des campagnes axées sur la génération de nouvelles affaires, l'expansion des clients et la rétention des clients.
• Optimiser les canaux de génération de demande existants et en construire de nouveaux pour livrer un pipeline qualifié.
• Façonner la vision et la stratégie marketing pour le secteur SaaS Laundry en Amérique du Nord, en collaborant étroitement avec les leaders des produits et des ventes.

• Team player with focus on relationship building and influencing across business boundaries
• Experience marketing SaaS products in an SMB vertical
• Proven record of using lifecycle and retention campaigns to reduce SaaS churn and lift NDR
• Hands-on operator and a strong strategic thinker, comfortable in the SaaS marketing tech stack
• Proven track record of clear communications with senior stakeholders and across cross-functional teams
• Proven experience in data-driven decision-making using SaaS funnel KPIs and campaign metrics
• Proven record of accomplishment in driving sustained SaaS pipeline and revenue growth
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent experience considered
• Ability to manage multiple campaigns, launches and priorities simultaneously in a fast-paced SaaS environment
• The ability to motivate cross-functional partners in Sales, Product and Customer Success, and work in a matrixed organization
• Strong track-record of developing marketing talent and managing agency or vendor partners
• 5+ years of experience in marketing roles at a B2B SaaS technology company, with budget ownership
• Experience scaling SaaS marketing programs and the operating cadence behind them
• Demonstrated experience in building customer centric messaging grounded in SaaS buyer research
• Proven record of improving marketing efficiency, resulting in lower SaaS CAC, faster payback and stronger campaign ROI
• Experience running SaaS demand generation, product marketing and content programs end to end