Consultant- Content Strategist

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Consultant – Content Strategist based in India.**

Join a leading technology environment focused on helping development teams deliver high-quality software through innovative testing solutions. As a Content Strategist, you will play a key role in scaling content marketing efforts, strengthening organic search visibility, and building authority across traditional search engines and AI-powered discovery platforms. You will combine SEO expertise, compelling storytelling, and Generative Engine Optimization (GEO) to create content that reaches technical and enterprise audiences. Working with AI-powered tools and cross-functional teams, you will identify content opportunities, optimize long-form resources, and expand distribution across relevant digital communities. You will also develop strategic partnerships and backlink acquisition initiatives to improve online visibility and domain authority. This fully remote, 12-month contractual opportunity is ideal for a content professional who enjoys experimentation, data-driven decision-making, and measurable digital marketing impact.

Accountabilities

• **SEO and Content Research:** Conduct keyword research, search engine results page (SERP) analysis, and generative engine analysis to identify search intent, content gaps, emerging trends, and opportunities to improve organic visibility.
• **Content Strategy and Development:** Create, write, edit, publish, and optimize high-quality long-form content that strengthens topical authority, improves discoverability, and supports measurable marketing objectives.
• **Generative Engine Optimization (GEO):** Apply emerging GEO practices to improve content visibility and relevance across AI-powered search and generative discovery platforms.
• **AI-Assisted Content Production:** Leverage large language models (LLMs) and other AI tools to accelerate ideation, research, drafting, and content optimization while maintaining editorial quality, accuracy, and consistency.
• **Content Distribution and Repurposing:** Adapt and distribute content across platforms such as Medium, <Dev.to>, and other relevant third-party channels to expand reach and engage new audiences.
• **Developer Community Engagement:** Participate in relevant Reddit communities, encourage authentic discussions, identify audience needs, and translate community insights into valuable content opportunities.
• **Community Growth:** Develop and grow niche subreddits aligned with priority content themes to strengthen organic reach, build credibility, and encourage meaningful engagement.
• **Partnerships and Link Building:** Identify relevant third-party websites, establish content partnerships, execute outreach campaigns, and secure guest publishing opportunities that generate high-quality backlinks.
• **Backlink Performance Optimization:** Track backlink acquisition results, evaluate link-building effectiveness, and develop scalable processes to improve domain authority and referral opportunities.
• **Performance Analysis and Continuous Improvement:** Monitor content performance, assess optimization opportunities, and refine content strategy based on search trends, audience behavior, and measurable results.
• **Cross-Functional Collaboration:** Work closely with internal stakeholders to align content initiatives with broader marketing objectives, audience needs, and business priorities.

Requirements

• **Professional Experience:** 2–5 years of hands-on experience in long-form SEO content writing, content marketing, or a related discipline. Relevant internships and freelance experience are also considered.
• **SEO Expertise:** Strong understanding of keyword research, search intent, topical authority, on-page optimization, internal linking, and SERP analysis.
• **Generative Engine Optimization:** Working knowledge of GEO and the evolving approaches used to improve content visibility across AI-powered search and discovery platforms.
• **Content Creation and Editing:** Exceptional writing, editing, and storytelling skills, with the ability to simplify complex technical concepts for developer, technical, and enterprise audiences.
• **AI and LLM Proficiency:** Practical experience using AI tools and LLMs to streamline content ideation, research, drafting, and optimization without compromising accuracy or editorial standards.
• **Link-Building and Outreach:** Demonstrated experience with content partnerships, guest posting, backlink acquisition, and outreach strategies that support organic growth.
• **Content Distribution:** Familiarity with publishing and distributing content through platforms such as Medium, <Dev.to>, Reddit, and other relevant online communities.
• **Analytical Skills:** Ability to interpret search performance, identify content opportunities, evaluate campaign outcomes, and make data-informed recommendations.
• **Community Engagement:** Understanding of online developer communities and the ability to participate authentically in technical discussions while identifying relevant audience insights.
• **Communication and Collaboration:** Strong communication, organizational, and relationship-building skills, with the ability to manage multiple content initiatives independently and collaborate effectively with different teams.
• **Adaptability and Ownership:** A proactive mindset, attention to detail, and willingness to experiment with new content formats, AI-driven workflows, and evolving search optimization techniques.

Benefits

• **Fully Remote Work:** Work from anywhere in India, offering flexibility in your work environment.
• **Contract Duration:** A 12-month contractual engagement with the opportunity to contribute to high-impact content initiatives.
• **Professional Growth:** Develop expertise across SEO, GEO, AI-assisted content creation, technical content marketing, and organic growth strategies.
• **AI-Driven Innovation:** Gain hands-on experience with LLM-powered workflows and emerging approaches to content discovery and optimization.
• **Cross-Functional Collaboration:** Work with internal teams to develop content strategies that support broader marketing and business objectives.
• **Creative Ownership:** Contribute ideas, experiment with distribution channels, and help shape scalable content and link-building processes.
• **Measurable Impact:** Strengthen organic visibility, build topical authority, and contribute directly to content performance and audience engagement.