Business Development Manager (Philippines)

**Ready to lead, disrupt and reinvent the sleep industry?**

We are **Emma – The Sleep Company**. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

**Ready to awaken your best with us?**

What You'll Do

**Drive marketplace sales and profitability**

• Own the marketplace P&L, growth plans, and KPIs: GMV, conversion rate, ROAS, and store ratings
• Plan and run mega sale campaigns (e.g. 9.9, 10.10, 11.11, 12.12), including promo mechanics and pricing strategy
• Negotiate campaign slots, subsidies, and support with platform account managers
• Track competitor pricing and market trends, and adjust strategy accordingly

**Optimize store content, advertising, and live commerce**

• Oversee product listings, store design, and marketplace SEO to improve visibility and conversion
• Manage ad budgets across platform ad tools, and optimize for return on ad spend
• Run live selling and affiliate programs, including host, creator, and KOL partnerships
• Test, measure, and scale what works across traffic, conversion, and basket size

**Ensure operational excellence and cross-team alignment**

• Coordinate with Supply Chain, Fulfillment, and Customer Service on inventory, delivery, and service levels that meet platform standards
• Monitor store health metrics (fulfillment rate, chat response, returns, ratings) and fix issues early
• Deliver regular performance reports with clear insights and next steps to regional and global stakeholders

Who You Are

• Bachelor’s degree in Business, Marketing, or a related field
• At least 3 years of experience in e-commerce, ideally managing marketplace stores or accounts on Shopee, Lazada, and/or TikTok Shop
• Hands-on experience owning sales targets and a P&L, or the margin and budget side of one
• Working knowledge of marketplace advertising tools, promo mechanics, and seller center analytics
• Experience planning and executing mega sale campaigns
• Strong analytical skills: you’re comfortable with Excel/Google Sheets and dashboards, and you turn data into decisions
• Experience managing or coordinating a team, agencies, or external partners
• Strong negotiation and stakeholder management skills