Digital Marketing Specialist

***This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.***

Our client is a fast-growing DTC brand focused on delivering premium products with a strong emphasis on customer experience. With an expanding eCommerce presence and frequent product launches, they are building a high-performance marketing engine to drive retention, engagement, and revenue across digital channels.

**Location**

Fully Remote (Work from Home) | 9 AM – 5 PM CST

**Role Overview**

The **Digital Marketing Specialist** will own lifecycle marketing execution across email, SMS, and campaign coordination while helping drive retention, engagement, and product launch performance. This role is highly execution-focused and requires strong organization, cross-functional communication, and strategic thinking around customer journeys and marketing operations.

Candidates with experience in apparel, fashion, or streetwear brands are highly preferred due to the fast-paced nature of product launches and customer engagement within the industry.

**Key Responsibilities**

Lifecycle Marketing (Email & SMS)

• Execute and optimize email campaigns through Klaviyo and SMS campaigns through Attentive.
• Build and manage campaign calendars, flows, and segmentation strategies.
• Run A/B tests on subject lines, messaging, and timing to improve campaign performance.

Marketing Calendar & Campaign Coordination

• Own and maintain the marketing calendar, ensuring alignment with product launches and campaigns.
• Coordinate closely with product development, PR, and creative teams.
• Ensure campaigns are executed on time and aligned across all channels.

Product Launch Execution

• Support product drops, ensuring all marketing assets, messaging, and campaigns are aligned.

SEO & Digital Presence

• Support SEO execution and optimization across website and digital platforms.
• Ensure platforms like Google and LinkedIn are properly set up and maintained.
• Support basic Shopify updates and website management tasks related to product launches and campaign execution.

Reporting & Performance Tracking

• Monitor and report on campaign performance, providing actionable insights.
• Track KPIs across lifecycle channels and identify opportunities for optimization.

Cross-Functional Coordination

• Act as the day-to-day coordinator for marketing and eCommerce execution.
• Ensure alignment with the social media team for omni-channel consistency.
• Communicate proactively with leadership on performance and priorities.

Meta Paid Ads Maintenance & Execution

• Maintain and monitor paid campaigns through Meta Business Manager and Google Ads using existing funnels, SOPs, and playbooks.
• Support ongoing optimization, performance monitoring, and smooth day-to-day execution of paid campaigns.

**Qualifications**

Experience

• 3+ years of experience in eCommerce or DTC marketing.
• Strong experience with Klaviyo, Attentive, or similar lifecycle marketing platforms.
• Experience managing marketing calendars and campaign execution.
• Familiarity with SEO fundamentals and digital analytics.
• Experience collaborating with creative and product teams.
• Experience working with apparel, fashion, or streetwear brands is preferred.
• Experience supporting Shopify-based eCommerce stores or handling basic Shopify updates is preferred.

Skills

• Strong organizational skills with the ability to manage multiple campaigns simultaneously.
• Ability to execute lifecycle marketing campaigns with attention to detail and performance optimization.
• Strong understanding of customer journeys, retention marketing, and campaign coordination.
• Excellent written and verbal communication skills in English.
• Spanish fluency or conversational proficiency is preferred.
• Proactive, highly organized, and comfortable owning marketing execution end-to-end.
• Ability to collaborate cross-functionally in a fast-paced eCommerce environment.
• Basic Shopify knowledge, including product updates, landing page coordination, or content management.

**What Success Looks Like**

• Consistent execution of high-performing email and SMS campaigns.
• Well-managed marketing calendar with no missed launches or delays.
• Strong alignment across product, creative, and marketing teams.
• Improved retention, engagement, and repeat purchase behavior.
• Clear, consistent reporting that drives better decision-making.

**Opportunity**

This is a high-impact opportunity for a marketing professional who enjoys owning lifecycle marketing in a fast-growing DTC environment. The **Performance & Lifecycle Marketing Specialist** will work cross-functionally to bring product launches to life, improve retention and engagement, and help drive measurable growth across the company’s eCommerce channels.

**Application Process:**

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets