Senior CRM Manager

Join HOLY, a successful and growing company, as a Senior CRM Manager. In this role, you will be the technical and conceptual owner of all CRM automation, working closely with the CRM team and reporting directly to the CRM Lead. You will be responsible for building, maintaining, and evolving our email and WhatsApp flows, developing our CRM segmentation logic and personalization approach, running structured A/B tests, tracking and reporting on performance, and collaborating cross-functionally. This is a hands-on role that requires deep practical knowledge of Klaviyo (or a comparable ESP) and a strong analytical mindset.

• Own all automation flows, from concept to execution, and ensure they are built to scale and aligned with the company's goals.
• Develop and own the CRM segmentation logic and personalization approach, translating behavioral signals into targeted communication.
• Design, set up, and analyze A/B tests across flows and transactional campaigns, translating results into concrete optimizations.
• Segmentation & personalization thinker: You naturally think in customer segments, lifecycle stages, and behavioral signals and translate that thinking into targeted, meaningful communication
• Clear and structured communicator: You document your work cleanly and can translate technical complexity for non-technical stakeholders across the team
• Analytically rigorous: You're comfortable pulling and interpreting performance data, running structured A/B tests, and deriving clear, evidence-based actions
• Languages: Business fluent in English is a must, German is a plus
• Hands-on CRM expert: You have deep, practical knowledge of Klaviyo (or comparable ESP), including building complex automations from scratch, advanced segmentation, and WhatsApp CRM (preferably Chatarmin). You independently architect and launch new flows
• Doer with an ownership mindset: You get things done. You set your own agenda, execute without being pushed, and take full accountability for the quality and results of your work
• Collaborative by default: You build strong cross-functional relationships and actively contribute to a knowledge-sharing culture within the CRM team and beyond
• Conceptually strong with brand sensibility: You think beyond the technical setup and bring creative, conceptually strong ideas to CRM - with a genuine feel for HOLY's tone, brand, and community