Senior Brand Manager (Equity, Tate's)

Join Tate's Bake Shop as a Senior Brand Manager, where you will lead the brand vision and strategy for premium snacking in baked goods. You will work closely with the Head of Marketing and internal and external stakeholders to drive consumer and customer-centric brand growth. This role encompasses portfolio strategy, annual planning, brand marketing execution, and PnL management. You will also lead cross-functional teams and agency partnerships, create seamless consumer experiences, and optimize plans based on analytics and creativity.

• Steward the equity of the Tate’s Bake Shop brand, leading the brand vision to increase household penetration and market share.
• Own the portfolio strategy, develop annual plans, set objectives, and allocate resources to execute brand marketing plans.
• Lead cross-functional teams and agency ecosystem to shape innovation agenda, integrated business planning, and portfolio strategy.
• Building and optimizing media plans to drive ROI with a focus on digital
• Understanding and managing a brand’s PnL & business objectives
• Creating best in class 360 brand experiences (social/digital, consumer engagements, PR/earned, DTC, in-store, visual identity)
• Analytics and creativity to continuously review, evolve, and optimize plans to the consumer, category, and customer
• Thought leadership to help shape: innovation agenda, integrated business planning (forecasting), portfolio strategy
• Leading and influencing internal cross-functional & external agency teams
• Developing seamless consumer experiences & creating a holistic brand ecosystem
• Strong project management skills and ability to manage multiple projects simultaneously
• Understanding of how to translate consumer behavior into insights & actions, preferably in the consumer goods sector in matrix environment
• Communicating effectively, verbally and in writing, and executive presentation skills
• 7+ years of experience of increasing leadership responsibility in CPG marketing with a mix of equity/brand building and commercial experience
• Bachelor’s degree required; MBA preferred
• 3+ years of people management and cross functional team leadership
• Experience making strategic and tactical decisions utilizing fact-based data
• Experience specific to category development and shopper marketing
• Digitally savvy & data driven mindset; especially as it applies to scaling brands
• Sponsorship/Partnership marketing experience a real benefit
• Experience in a matrix environment with multiple stakeholders, with demonstrated leadership and collaboration skills
• General Management and P&L decision making perspective
• Extensive brand management and consumer marketing expertise