Growth Marketing Executive

Join Blue Light Card, a company dedicated to supporting NHS workers, emergency services personnel, social care professionals, teachers, and armed forces members. As a Growth Marketing Executive, you will play a crucial role in driving member growth through various marketing channels. You will have the opportunity to run experiments, optimize campaigns, and use data to inform your strategies. This is a hands-on role that offers a strong platform for professional development and growth.

• Plan, run and optimise paid campaigns across Google Ads, Meta, TikTok and emerging channels, with a focus on improving CPA, ROAS and conversion rate.
• Design and run A/B tests and build high-converting landing pages to improve sign-up and activation rates.
• Support SEO and AI-visibility work to grow organic acquisition and strengthen discoverability across search and emerging platforms.