Growth Marketing Performance Manager (Germany) - deutschsprachig

Join iwoca, a leading fintech company dedicated to supporting small businesses with flexible and responsive financing solutions. As a Growth Marketing Performance Manager, you will be responsible for building and scaling diverse online channels, managing direct placements with publishers, and driving conversion rate optimization. You will work closely with the performance marketing team and the commercial strategy team, and have the opportunity to make a significant impact on the growth of the company.

• Exploration, testing, and establishment of new paid channels such as Native Ads, Reddit Ads, and LinkedIn Ads.
• Building a direct placement network from scratch: identifying, pitching, and partnering with publishers who reach German SME decision-makers.
• Owning the conversion journey on paid landing pages, running the experimentation roadmap that turns traffic into leads.