Demand Generation Manager

Join Favikon as a Demand Generation Manager, where you'll turn our existing attention and prestige in the creator economy into qualified enterprise meetings. You'll rebuild our content engine, run account-based marketing on our top 200 enterprise accounts, build our marketing automation stack, and own the MQL to SQL handoff with the sales team. The ideal candidate has 3-4 years of B2B SaaS demand generation experience, understands influence marketing intimately, and is comfortable owning the funnel end-to-end.

• Rebuild the content engine to focus on buyer intent and AI search visibility, rather than vanity rankings.
• Run Account-Based Marketing (ABM) on the top 200 named enterprise accounts and integrate it with existing strategies.
• Build the marketing automation stack that feeds qualified meetings to sales, and own the MQL to SQL handoff.

Who I'm looking for

You've spent at least three to four years operating B2B SaaS demand gen at a scale-up where the team was small and the stakes were real. You can run a Hubspot or Salesforce flow without help. You think in ICPs, buyer journeys, signals, and channels, not in vanity metrics. And here's the non-negotiable: you understand influence marketing intimately. You know how a Head of Influence at WPP or a brand team at L'Oréal actually evaluates and runs a creator program. You've worked at an influence platform (Skeepers, Primetag, Modash, CreatorIQ, Captiv8, Tagger), at an influence agency (Tanke, Open Influence, Whalar), or as the influence lead inside a brand or media group. If you can't have a 20-minute conversation with our ICP about their actual problems, this isn't the role.

You're hands-on, scrappy, data-honest, comfortable owning the funnel end-to-end. AI-native is a real plus, because enterprise buying journeys now start with a ChatGPT or Perplexity query before they ever reach our site.