Director of Product Marketing

Join Patreon, the defining platform for the creator economy, as the Director of Product Marketing. In this role, you will shape how we tell our story to the world, define our product positioning and messaging framework, lead go-to-market strategy for major product launches, and build and lead a high-performing Product Marketing team. You will work closely with cross-functional partners, including Product, Brand, Creative, Social, Comms, and Creator-facing teams. This is a unique opportunity to make a significant impact in the creator economy.

• Own Patreon's product positioning and messaging framework, defining who we're for, what makes us different, and how to articulate our value at every stage of the creator and fan journey.
• Lead go-to-market strategy for major product launches, coordinating cross-functional execution from narrative development to adoption measurement.
• Build and maintain deep market intelligence: understand creator and fan motivations, competitive alternatives, category trends, and unmet needs that inform both product and marketing strategies.
• Deep experience translating complex product capabilities into clear, compelling value propositions for non-technical audiences
• Demonstrated ability to build and develop high-performing teams; you take mentorship seriously and create an environment where PMMs do their best work
• Some experience in a marketplace, platform, or two-sided business is a plus. You understand the nuance of marketing to both sides of a network
• Sharp strategic instincts paired with strong executional range; you're as comfortable writing a messaging framework as you are running a launch command room
• A natural collaborator who builds trust quickly with Product, Brand, and Growth teams and knows how to align competing priorities without losing momentum
• Experience using market research, customer insights, and competitive intelligence to influence both marketing strategy and product roadmap
• 10+ years of experience in product marketing, with at least 3 years in a senior or lead role owning positioning and go-to-market strategy for a consumer or creator-facing product
• A genuine passion for the creator economy and curiosity about how creators build audiences and businesses
• Proven track record of leading high-impact product launches end-to-end from defining the narrative to driving measurable adoption and retention outcomes
• If you’re excited about a role but your past experience doesn’t match with every bullet point outlined above, we strongly encourage you to apply anyway. If you’re a creator at heart, are energized by our mission, and share our company values, we’d love to hear from you