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Senior Product Marketing Manager

SPREAD AI · Berlin, Germany

Quick applyfull-time29 days ago

About The Role

Join SPREAD, a Berlin-based AI-first company, as a Senior Product Marketing Manager. In this hands-on role, you will own the positioning, messaging, and understanding of SPREAD's platform among engineering leaders at enterprise accounts. You will translate technical product information into compelling narratives, create sales enablement assets, and partner with Product and Engineering on go-to-market strategies. You will also develop thought leadership content and represent SPREAD at industry events. Enjoy competitive pay, equity, and a range of benefits including 30 vacation days, hybrid work options, fitness and wellness perks, and continuous learning opportunities.

  • Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that resonate with top engineering leaders.
  • Build and maintain competitive intelligence across the PLM and engineering data landscape, creating battle cards and objection-handling guides for Sales.
  • Partner with Product and Engineering on go-to-market for product releases, ensuring every launch connects to measurable customer outcomes.
  • Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6-12-month cycles, multi-stakeholder buying committees)
  • Identity as a product marketer. You partner with Product and Engineering, you speak their language, but your craft is marketing, not roadmaps or feature specs
  • 5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands-on ownership of positioning, messaging, and go-to-market
  • Native or near-native English. Working-level German minimum. If German is your native language, strong English is sufficient
  • Based in Berlin or close enough for regular in-office collaboration, especially during the first months
  • Technical fluency through an engineering or technical degree, or through deep experience managing or marketing highly technical products. You can hold a credible conversation about data architectures, PLM tool landscapes, or software-defined product development
  • Strong competitive intelligence instinct. You track competitors, articulate differentiation in the buyer's language, and prepare sales teams for live objection handling
  • AI-native working style. You use AI tools daily to scale your output, from content creation to research to workflow automation. SPREAD is an AI-first company, and every team member operates accordingly

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