Digital Marketing Manager

Join Adyen, a leading global payment company, as a Digital Marketing Manager. In this role, you will drive customer acquisition efforts through targeted digital marketing campaigns across various channels. You will collaborate with local and global marketing teams, optimize campaigns, manage local web pages, and leverage analytics to measure effectiveness. This position is based in London and offers a range of benefits, including a global exchange program, healthy lunches, and opportunities for remote work.

• Plan, set up, and optimize targeted digital marketing campaigns across owned, earned, and paid channels to drive customer acquisition.
• Collaborate with local and global marketing teams to develop and implement digital initiatives for all paid channels, maximizing lead generation in the UK market.
• Leverage analytic tools to determine the effectiveness of campaigns and promotions across all channels, optimizing on a daily basis.
• You are our ideal candidate if you are experienced with B2B digital marketing, a strong communicator and fluent in working with revenue-based goals
• You have a hands-on mentality, with an ability to develop, implement, track and optimize new marketing initiatives
• Strong background in SEA (e.g. Google, Microsoft) and other paid acquisition channels (e.g. LinkedIn). Knowledge in SEO and programmatic advertising (eg. DV360) is a plus
• A results-driven marketing professional with a proven ability to strategically create, execute, and optimize successful campaigns for specific audiences, consistently improving marketing ROI
• High language proficiency in English
• Tool knowledge (eg. Google Analytics, Salesforce, Marketo, Looker) is a plus
• Minimum of 3 years of experience in digital marketing and customer acquisition. B2B tech experience is a plus
• Ability to travel internationally 20%+
• Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!