Senior German Creative Copywriter

Join Grover, a market leader in the tech industry, as a Senior German Creative Copywriter. In this strategic role, you will own the voice of Grover across various platforms, including brand campaigns, performance marketing, CRM, and product surfaces. You will report directly to the Head of Design and work closely on the strategic direction of copy at Grover. Additionally, you will lead the AI copy stack, building and maintaining prompts, style guides, and workflows. This is a fully-remote/hybrid position with numerous benefits, including online German language courses, a learning budget, and opportunities for upward career growth.

• Verantwortung für die Stimme von Grover in deutschen und englischen Marken-, Leistungs-, CRM- und Produktoberflächen.
• Strategische Leitung des Textes bei Grover in Zusammenarbeit mit dem Head of Design, einschließlich Tonalität, Messaging-Rahmen und Unterstützung der Marken- und Wachstumsziele.
• Führung des AI-Textstapels von Grover, einschließlich der Erstellung und Pflege von Eingabeaufforderungen, Stilrichtlinien und Arbeitsabläufen.
• Native German and native or bilingual English - you write effortlessly in both languages, with equal command of craft, cultural nuance, and tone
• 5+ years of experience as a copywriter in a fast-paced environment (agency, scale-up, or in-house brand team)
• Excellent communication and stakeholder skills you can present, articulate, and defend copy decisions
• Hands-on experience with Lokalise and Contentful (or similar localization and CMS platforms)
• A portfolio that shows range and craft: brand and campaign work, performance copy that converts, and lifecycle copy that builds relationships
• Strong strategic thinking you can connect a business or brand goal to the right message, format, and channel
• Local market insight beyond language fluency - cultural references, idioms, and regional sensitivities across DE/AT
• Proven ability to build, maintain, and improve prompt libraries and brand-voice style guides that other people (and tools) can actually use
• Demonstrated experience using AI tools (Gemini, Claude, or equivalent) as part of your daily craft - from ideation and first drafts to localization and QA