Creative Performance Specialist

Responsibilities : Build and maintain a structured testing roadmap organized by hook, format, angle, and offer—prioritizing aging and slow-moving SKUs to drive inventory clearance. Write detailed creative briefs outlining objectives, audience insights, hook variations, format specifications, and success metrics. Produce, edit, and iterate high-converting paid media assets (statics, carousels, short-form Reels/TikToks, motion graphics, and text overlays). Create reusable creative template systems and modular variations (new cuts, hooks, and formats) to maximize testing velocity across priority and secondary brands. Independently shoot or co-direct performance-driven content, including UGC-style clips, product demos, try-ons, and behind-the-scenes footage. Execute structured creative tests alongside Performance Leads, present findings in weekly performance reviews, and maintain a cross-brand library of winning creative patterns. Monitor ad fatigue and recommend proactive creative refresh cycles to sustain campaign performance. Collaborate with Brand Marketing for brand compliance, align production schedules with Creative Production, and audit existing asset libraries before planning new shoots to eliminate duplication. Requirements : Bachelor’s degree in Visual Communication Design, Marketing, Communications, or a related field. Minimum 2 years producing performance creatives within a digital marketing agency or a D2C/e-commerce brand. Must present a portfolio demonstrating ad creatives tied to clear, documented performance outcomes. Hands-on proficiency in Adobe Photoshop, Illustrator, Premiere Pro, Figma, and CapCut. Familiarity with CRM content production (e.g Klaviyo) and motion graphic tools (e.g : Adobe After Effects) would be a plus point. Experience with generative AI creative tools would be a plus point. Comfortable executing short-form video shoots using smartphones or basic camera setups. Proven ability to analyze ad-level metrics, formulate testable creative hypotheses, and maintain a structured test-and-learn process with documented results. Exposure to regional campaigns would be a plus point. Fluent in Bahasa Indonesia and English (written and spoken).