Social Media Associate

Cove started with renting coliving spaces. Now we’ve expanded to more than just coliving spaces, providing flexibility for comfortable and enjoyable long term or short term stays in our beautiful properties. With over 8000 rooms across Singapore and Indonesia, we’re
living our mission
and growing our homes in South Korea and Japan.
Believing in the
power of a team
, we aim to build the leading tech flexible living platform in Asia Pacific, providing high quality and community-centric accommodations. Here we also encourage authenticity and fun to fully embrace
being human
in a driven and
result focused
environment to
make things happen
and ensure the dream becomes a reality.
With an office located in the bustling Blok M area, our Jakarta office is easily accessible by public transport and surrounded by a wide array of trendy eateries, creating an ideal environment for work-life balance and convenience.
Come
enjoy the journey
with us and become a Cove Superstar!
Job Title:
Social Media Associate
Job Type:
Full time
Reports To:
Senior Marketing Manager
Location:
Jakarta
What you’ll be doing:
Work closely with the Sr. Marketing Manager and Sr. Social Media Associate to execute social media strategy and identify the right fit of the target audience and right messaging of the media plans across all brand-owned social media platforms (i.e. Instagram, Tiktok, etc)
Own the growth of Cove's TikTok, setting growth targets together with Sr. Social Media Associate ​​and driving them through content, experimentation, and platform best practices
Conduct meticulous data performance & marketing analytics on weekly basis for all Cove social media platforms to maintain growth on marketing metrics (i.e. followers growth, engagement rate, profile visits, leads, booking, etc) by bringing the comprehensive insights, best practices, and actionable items that translate into business action items
Analyze and research on current most-happening social media trends for best-performing contents at Cove social media platforms, especially on TikTok, and adapt them quickly into best-performing contents at Cove social media platforms
Own the day-to-day of social media activities, from creating copies, creative concept, designating visual planner, to coordinating creative team in executing ideas to meet campaign objectives
Perform end-to-end video/photoshoot process of social media content creation through hands-on acts of each property for marketing purposes (i.e. content research and storyboard ideation, property and room staging or design styling, promotion message and script making, individual and/or group photo/video shoot taking, and content editing)
Producing and publishing high-quality, engaging brand in adhere to Cove’s content pillars on social media (images and videos) with Brand-led and TikTok-native content approach to achieve a stable growth increase across social media platforms
Responsible on maintaining comprehensive brand message and conversations towards the right tone of voice of Cove as a brand across all social media channels
Bring add-on activity on organic social media (e.g. social media boosting, marketing campaigns, giveaway competition, or other contests) to maintain social media performance and share learnings from each activity
Lead end-to-end KOL strategy by sourcing, vetting, and building long-term relationships with relevant creators across lifestyle, travel, and co-living niches — negotiating collaboration terms with guidance from the Sr. Social Media Associate and developing ambassador pipelines that drive sustained brand visibility across Cove's key markets.
Own the full KOL execution cycle — from briefing content deliverables and ensuring brand alignment, to maintaining the KOL database, tracking campaign performance, and reporting on ROI and engagement impact.
What makes you a great fit:
Bachelor’s degree from all majors in reputable university
Min. 1-2 years experience in Social Media and/or KOL management related in hotel, real estate, lifestyle and/or start-up company
Proven experience in growing TikTok accounts with a portfolio of results, with additional experience on Instagram, Threads, and X (Twitter)
Familiarity with hotel and co-living industry trends across greater Jakarta area, Bali, Surabaya, Malang and Bandung
Strong content and copy writing skill and/or experience
Proficient video editing skills with Capcut and VN
​​Outstanding analytical, project management, along with an ability to collaborate cross-functionally in a fast-paced environment with multi-tasking excellence
Strong ability to turn data and platform insights into actionable recommendations
Attention to detail with strong sense of ownership in project management
Proactive and independent, with the initiative to bring ideas and take ownership without waiting for direction, and a fast learner with the ability to adapt quickly to changes
Strong affinity on digital marketing, influencer marketing, and event activations (preferable but experience not required)
Native Indonesia; Fluent in English both verbal and written