Senior Growth & Demand Generation Manager

Join Jus Mundi, an AI-powered platform in the legal industry, as a Senior Growth Marketing & Demand Generation Manager. In this role, you will drive customer acquisition, funnel optimization, and pipeline generation across global markets. You will own the Jus Mundi website, collaborate with design on UX improvements, and manage SEO and AEO strategy. You will also design and execute multi-channel demand generation campaigns, own paid traffic acquisition, and act as the central Growth Marketing Center of Excellence. This is an opportunity to make a measurable impact on pipeline generation, revenue growth, and marketing performance at a global scale.

• Définir la stratégie et la feuille de route pour le site web de Jus Mundi, diriger l'optimisation du taux de conversion (CRO), gérer les tests A/B et exécuter la création de pages de destination.
• Collaborer avec l'équipe de conception sur les améliorations de l'expérience utilisateur, identifier les points de friction dans les parcours utilisateurs et coordonner les améliorations axées sur la conversion.
• Concevoir et exécuter des campagnes de génération de demande multicanaux alignées sur les priorités des ventes, en collaborant étroitement avec le marketing produit, le marketing de contenu, le design et les ventes.

**Required Qualifications**

• Deep expertise (6–10 years) in Growth Marketing and Demand Generation within B2B SaaS environments, with demonstrated success building scalable growth engines and driving qualified pipeline generation.
• Excellent cross-functional collaboration skills, with the ability to partner closely with Sales, RevOps, Product Marketing, Content Marketing, and Design to prioritize initiatives, align on business objectives, and deliver high-impact growth campaigns.
• Demonstrated ownership of pipeline generation targets and measurable contribution to business growth.
• Strong experience designing, executing, and optimizing multi-channel lead generation campaigns across paid, organic, website, and email channels.
• Hands-on experience managing Google Ads/Display (SEA) and LinkedIn Ads campaigns, including planning, audience targeting, and performance optimization.
• Must have a proven experience owning website performance as a business channel: CRO, A/B testing, landing page optimization, and analytics.
• Must have a strong expertise in SEO, AEO, and organic search strategy.
• Deep understanding of funnel analytics, attribution models, and performance reporting.
• Strong experience leveraging organic social media as both an acquisition and brand-building channel, with the ability to develop strategies that drive audience growth, engagement, and pipeline generation.
• Strong experience working with **HubSpot, Salesforce**, and modern marketing technology stacks.
• Demonstrated success adapting acquisition strategies across multiple international markets.
• **Fluent in English** (French is not required).

• **Tools You Will Work With**
• HubSpot (advanced) · Salesforce · Google Analytics 4 · LinkedIn Campaign Manager · Looker / Tableau / Power BI · SEMrush or Ahrefs - Claude - Dustt
• **Bonus Skills**

• **Experience driving growth across multiple international markets** (North America, Europe, APAC, LATAM, and/or MENA), with the ability to adapt acquisition strategies to diverse audiences and market dynamics.
• **Experience building or scaling a Growth or Demand Generation function** within high-growth B2B SaaS companies (ideally €10M+ ARR).
• **Hands-on experience leveraging AI-powered marketing tools** to improve campaign execution, content creation, experimentation, and operational efficiency.
• **Strong understanding of marketing attribution, pipeline analytics, and ROI measurement**, with the ability to connect marketing performance to business outcomes.
• **Experience supporting international expansion**, including launching growth initiatives across new markets, verticals, or customer segments.