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Product Marketing Manager - Italy 🇮🇹
Doctrine · Paris, Ile-de-France, France
About The Role
Join Doctrine, Europe's leading legal AI platform, as a Product Marketing Manager for Italy. In this role, you will be responsible for building and executing go-to-market strategies, positioning and messaging, product enablement, market intelligence, user education, and performance tracking. You will work closely with the Italian sales team and the broader marketing and ops team to establish Doctrine as the leading legal AI platform in Italy.
- Responsabile della creazione e dell'esecuzione di tutte le attività di go-to-market per i lanci di prodotti in Italia, inclusi email, campagne LinkedIn, webinar e comunicazioni in-app.
- Collaborare con il team di vendita per sviluppare e aggiornare gli strumenti di vendita, come presentazioni, flussi di demo e gestione delle obiezioni.
- Essere l'esperto di riferimento sul mercato legale italiano, compresi i concorrenti, le persone e le dinamiche di acquisto, e sintetizzare i segnali di mercato in informazioni utili per i team di prodotto e vendita.
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