Area Manager - South

What does an Area Manager do at Bigfoot?

At Bigfoot Beverages, we show up early, work hard, and take care of our customers better than anyone else.

We're looking for an Area Manager who can build great people, develop strong customer partnerships, and create a culture of accountability. You'll lead a team of Sales Representatives, provide day-to-day coaching, and help turn company goals into results across your territory.

This is a hands-on role. You’ll be in the market, working alongside your team, solving problems in real time, and making sure execution is right where it matters most—on the floor.

If you’re someone who takes pride in leading people, holding the standard, and getting results—you’ll fit right in.

What You’ll Do

Lead the Team & Own the Territory

• Lead, coach, and develop a team ofSales Representatives
• Be present in the field—route rides, store visits, and real-time coaching
• Build a team that takes pride in execution, accountability, and doing things the right way
• Drive strong communication and alignment across your territory

Drive Retail Execution

• Ensure our products show up the right way—full, clean, and visible
• Execute promotions, displays, and merchandising standards at a high level
• Support resets, display builds, and key initiatives with sales leadership
• Identify opportunities to improve visibility, volume, and overall performance

Run the Operation

• Own daily staffing and scheduling to keep your territory running smoothly
• Monitor productivity, labor, and service levels
• Adjust quickly when things change—because they will

Build Strong Customer Relationships

• Be a consistent presence with key accounts
• Build trust through follow-through and strong communication
• Step in and solve problems when things don’t go as planned

Hold the Standard

• Set expectations and hold your team accountable to them
• Coach performance, recognize wins, and address gaps directly
• Partner with the Director of Sales to continuously improve your territory

Lead Safely

• Promote and enforce safe work practices across all field operations
• Ensure compliance with company policies and vehicle safety standards

What we're looking for in an Area Manager?

What You Bring

• Leadership experience in sales, merchandising, delivery, or CPG environments
• A strong ability to coach, develop, and hold people accountable
• Experience managing field execution and territory-based operations
• A mindset built on ownership, urgency, and problem-solving
• Strong communication, organization, and decision-making skills
• Experience with tools like VIP, Margin Minder, or Microsoft Office is a plus

Education

• Bachelor’s degree in business or related field or equivalent experience

What the Role Looks Like

• Full-time, exempt position
• Schedule varies based on business needs (including early mornings, evenings, and weekends)
• You’ll split time between the field, warehouse, and office
• Expect to be out in the market regularly, working alongside your team
• Occasional travel to locations like Bend, Roseburg, Newport, and Coos Bay

• Why Bigfoot Beverages?
• We’ve been a family-owned business since 1947, and we’ve built this company on hard work, strong relationships, and doing what we say we’re going to do.

Here, you’ll get

• The opportunity to lead a team and make a real impact
• A clear path for growth and development
• A culture that values accountability, teamwork, and pride in the work

• Ready to Lead?
• If you’re ready to lead a team, own your territory, and make an impact every single day—
• we want to hear from you.