Assistant Professor of Marketing (Digital Marketing)

The Marketing concentration of our BBA is being rebuilt around digital fluency. We need a faculty member who can teach and research at the intersection of marketing strategy, digital platforms and data, and who can turn the concentration into a recognised pathway for students entering the digital economy. Our promise is that every graduate leaves with evidence of what they can do, not only what they know.

• Principles of Marketing, Consumer Behaviour, Digital Marketing, Social Media Marketing, Marketing Analytics, Digital Business Models and Strategic Marketing. Use capability-based assessment (live projects, certifications, portfolios) and current tools (Google Analytics 4, Google Ads and Meta Ads Manager, SEO/SEM tools, HubSpot or an equivalent CRM/automation platform, social listening tools, and AI-assisted content tools). Supervise capstones and internships.
• Sustain a Scopus Q1 publication pipeline in the discipline; pursue external and industry-funded research.
• Lead the continuous improvement of the Marketing concentration. Map CLOs to programme competencies, run Assurance of Learning cycles, and prepare course files to CAA and AACSB standards.
• Build partnerships for guest lectures, internships and applied research (digital agencies, retailers, e-commerce and tourism operators, and government communication units); serve on College and University committees.
• PhD in Marketing or a closely related field with a marketing dissertation, from an accredited institution recognised by the UAE Ministry of Higher Education and Scientific Research; with a minimum of one year of university teaching experience after the PhD.
• Scopus h-index of 5 or above. Include your Scopus author profile link in the CV.
• Evidence of effective university teaching in the discipline; fluent English (Arabic an asset).
• Candidates with industry experience in marketing, with emphasis on digital marketing are preferable, or candidates with evidence of having collaborated with industry (joint projects, consulting, executive training, internships, advisory work).
• Knowledge of how programmes are developed: writing course and programme learning outcomes, assessment design, competency mapping, study plans.
• Familiar with accreditation (CAA, AACSB, EQUIS, AMBA or ACBSP) and understands how the process works: standards, Assurance of Learning, self-study and evidence files.
• Professional certification in the field is preferable, e.g. Google Digital Marketing / Analytics, Meta Blueprint, HubSpot, Digital Marketing Institute, or equivalent