Product Marketing Manager
OnTarget Communications · Rosh Ha'Ayin, HaMerkaz, Israel
About The Role
The Role:
Own positioning, messaging, go-to-market, and sales enablement for a portfolio of software solutions. Work closely with Product, Sales, Marketing, and Partners to drive clear market differentiation and successful launches.
Scope: Fulltime, Fully Employed
Model: Hybrid - 4 days in office
Location: Central Israel
Responsibilities
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Define positioning and messaging across industries and personas
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Build strong value propositions focused on business impact
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Translate product capabilities into clear, simple messaging
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Lead go-to-market for launches and major updates
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Create sales and partner enablement materials (decks, battlecards, ROI content)
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Conduct competitive analysis and support differentiation
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Develop analyst-facing narratives
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Gather customer insights and build success stories
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