Paid Media Specialist

Job Summary
KDCI Outsourcing is seeking a Paid Media Specialist to lead and optimize paid digital advertising campaigns across Google Ads and Meta Ads, with a strong focus on customer acquisition, sales, ROI, and CPA. This hands-on role requires direct campaign ownership, strong analytical skills, and the ability to translate performance data into actionable optimizations while collaborating with marketing and creative teams.

Key Responsibilities

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Plan, execute, and optimize Google Ads campaigns, including:
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Search
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Shopping
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Display
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Create, test, and refine Meta Ads campaigns across Facebook and Instagram.
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Manage and optimize budget allocation across platforms to maximize ROI.
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Continuously monitor campaign delivery and make data-driven adjustments based on performance.
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Conduct A/B testing across creative, messaging, targeting, and other campaign variables.
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Optimize campaigns against key metrics, particularly ROI and CPA.
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Identify trends, opportunities, and areas for improvement across paid advertising channels.
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Monitor, analyze, and report on campaign performance and key metrics.
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Collaborate with creative and marketing teams to develop high-performing advertising creative.
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Provide performance insights to help inform creative development, messaging, and campaign iterations.
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Build and maintain campaign documentation and standard operating procedures (SOPs).