Associate Communications Manager

About FWD Group
FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves approximately 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
For more information, please visit www.fwd.com
About FWD Life Philippines
FWD Life Insurance Corporation (FWD Life Philippines) launched its commercial operations in September 2014. As of end-2022, FWD Life Philippines ranks 3rd and 6th in terms of Paid-up Capital(1) and New Business Annual Premium Equivalent(2), respectively.
For more information, please visit fwd.com.ph.
1 www.insurance.gov.ph > Statistics > Life > 2022 > Based on Paid-Up Capital
2 www.insurance.gov.ph > Statistics > Life > 2022 > Based on New Business Annual Premium Equivalent
The Communications Associate Manager plays a key role in shaping and executing FWD’s external communications strategy, ensuring the company’s reputation, purpose, and customer trust are consistently elevated across all stakeholders. This role goes beyond execution—it drives strategic planning, editorial direction, and cross-functional collaboration to strengthen the brand, promote financial literacy, manage customer communications (including complaints), and proactively engage media and public stakeholders through purposeful storytelling and crisis management.
The role also serves as a subject matter expert in communications, anticipating reputational risks, brand positioning, and stakeholder engagement. It requires a strong understanding of the insurance and financial services landscape, including market trends, regulatory affairs, and ESG.
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Oversee Corporate channels - Drive thought leadership and financial literacy initiatives. Lead content strategy for corporate website and other, ensuring accuracy, timeliness, and brand alignment.
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Stakeholder Engagement & Cross-Functional Leadership -Foster effective stakeholder engagement and ensure alignment of corporate narratives by driving collaboration across various departments and leadership teams and supporting initiatives that span various facets of the organization. Manage external engagement with industry groups, regulators, NGOs, and partners.
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External Communications & PR - Contribute to strategic planning and execution of media relations, PR campaigns and executions aligned with corporate narrative. Define standards for messaging and collaborate with agency partners. Monitor and report media coverage.
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Customer Communications & Complaints - Oversee customer-facing communications with Customer Experience to ensure clear, consistent, accurate messaging across customer touchpoints. Draft and review communications related to complaints and service updates.
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Crisis & Issues Management - Develop and help implement crisis communication protocols and templates. Advise on reputational risk and participate in tabletop exercises as needed. Assist in post-crisis trust-rebuilding strategies.
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CSR & Brand Purpose Storytelling - Communicate CSR, ESG, and community impact efforts. Lead and amplify