Performance Marketing Manager at The Economist Group

About The Role

&lt;div class=&quot;content-intro&quot;&gt;&lt;p&gt;&lt;strong&gt;Who we are&lt;/strong&gt;&lt;/p&gt;
&lt;p class=&quot;isSelectedEnd&quot;&gt;Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.&lt;/p&gt;
&lt;p class=&quot;isSelectedEnd&quot;&gt;Across our three businesses -&lt;em&gt;The Economist, Economist Enterprise and Economist Education&lt;/em&gt; - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.&lt;/p&gt;
&lt;p&gt;As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.&lt;/p&gt;
&lt;p&gt;Want to discover more about life at The Economist Group? Follow &lt;a href=&quot;https://www.instagram.com/economistcareers/&quot; target=&quot;_blank&quot;&gt;@EconomistCareers&lt;/a&gt; on Instagram to discover the people, stories and opportunities that make TEG unique.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;/div&gt;&lt;h1&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Performance Marketing Manager&lt;/span&gt;&lt;/h1&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;The Economist is seeking a highly analytical, hands-on Performance Marketing Manager with strong expertise in paid social, paid search, and organic social. Reporting to the Director of Performance Marketing, this role will plan, build, launch and optimise in-house customer-acquisition campaigns across key biddable media platforms.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;The ideal candidate combines excellent media planning and execution skills with a deep curiosity about performance, audiences and conversion. They will be comfortable working directly in advertising platforms, managing meaningful budgets, translating data into action, and partnering closely with creative, analytics, product, editorial, and marketing teams to deliver subscription growth.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;strong&gt;Key responsibilities&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Plan, build, launch and optimise paid search and paid social campaigns in-house, aligned to acquisition, revenue, CPA, ROAS and lifetime-value objectives.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Manage day-to-day campaign execution across platforms including Google Ads and Meta, with exposure to additional channels such as LinkedIn, Reddit, display and native media a plus.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Support the Director of Performance Marketing in developing channel strategies, media plans, forecasting and budget recommendations.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Monitor performance closely and make proactive optimisation decisions across bidding, budgets, audiences, keywords, creative, placements and campaign structure.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Identify insights and opportunities to improve conversion rates, efficiency, scale and incrementality across the acquisition funnel.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Partner with creative teams to develop, test and refresh high-performing ad creative and messaging.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Work with analytics, data and product teams to ensure accurate measurement, reporting and attribution, and to identify onsite and checkout-funnel opportunities.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Produce clear campaign reporting and performance updates, communicating key results, risks and recommended actions.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Work with Editorial in optimizing organic social content and creating stronger engaged prospects.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Stay current on platform developments, privacy and measurement changes, and emerging paid-media opportunities.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Help establish and maintain rigorous in-house campaign-management standards, documentation and quality assurance.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;strong&gt;Skills and personal attributes&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Highly analytical, detail-oriented and comfortable making decisions from performance data.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Strong hands-on operator who enjoys working directly in platforms and solving problems quickly.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Curious and proactive, with a continual-test-and-learn mindset.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Commercially minded, with a clear understanding of how media performance connects to revenue and customer value.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Well organised, able to manage multiple campaigns, priorities and deadlines in a fast-paced environment.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Strong communicator who can turn complex performance data into clear recommendations.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Collaborative and comfortable working cross-functionally with creative, product, data and marketing stakeholders.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Positive, accountable and motivated by ambitious growth targets.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;strong&gt;Qualifications and experience&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;3–5 years’ experience in performance marketing, with significant hands-on responsibility for paid social and paid search.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Experience working at a leading media/performance agency or an established consumer brand.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Proven experience planning, launching and optimising customer-acquisition campaigns for a consumer subscription, e-commerce, app or other direct-to-consumer business.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Strong working knowledge of Meta Ads Manager and Google Ads, including campaign structure, bidding, targeting, optimisation and reporting.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Experience managing substantial media budgets and delivering against CPA, ROAS, revenue or subscription-growth targets.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Familiarity with web analytics, attribution and reporting tools, such as Google Analytics, Amplitude, Looker Studio, Excel or Google Sheets.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Experience in working with owned social channels and reporting tools, analyzing organic engagement signals.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Experience with additional platforms—including LinkedIn, TikTok, Reddit, Apple Search Ads, DV360, Outbrain or other DSPs—is desirable.&lt;/span&gt;&lt;/li&gt;
&lt;li style=&quot;font-size: 12pt;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Bachelor’s degree or equivalent relevant professional experience.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;color: rgb(236, 240, 241);&quot;&gt;#LI-Hybrid&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;div class=&quot;content-conclusion&quot;&gt;&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;Working Arrangements&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;AI usage for your application&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.&lt;/p&gt;
&lt;hr&gt;
&lt;p&gt;&lt;strong&gt;What we offer&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.&lt;/p&gt;
&lt;p&gt;We also offer a range of lifestyle benefits, including our &lt;em&gt;Work From Anywhere&lt;/em&gt; program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.&lt;/p&gt;
&lt;p&gt;You will also be given free access to all &lt;em&gt;The Economist&lt;/em&gt; content, including an online subscription, our range of apps, podcasts and more.&lt;/p&gt;&lt;/div&gt;