Middle Performance Optimization Manager (Paid Search, RM)

Responsibilities

• -
• Execute and optimize social campaigns across various platforms, such as Google Ads and Bing with a focus on achieving media or performance KPIs.
• -
• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods.
• -
• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
• -
• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
• -
• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
• -
• Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.
• Job requirements
• -
• Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
• -
• Proven in managing SEM advertising platforms, such as Google Ads and Bing.
• -
• Experience with GTM and GA4.
• -
• Strong analytical skills with the ability to interpret data and derive insights.
• -
• Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.
• -

Fluent English B2+

• -
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• -
• Automotive industry or data feed experience would be a big plus (RM POD).