Middle Performance Optimization Manager (Paid Search, House)

Responsibilities

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• Execute and optimize social campaigns across various platforms, such as Google Ads and Bing with a focus on achieving media or performance KPIs.
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• Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods.
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• Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.
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• Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.
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• Build and update dashboards to provide real-time visibility into campaign performance and key metrics.
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• Collaborate closely with the Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.
• Job requirements
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• Minimum of 2 years of experience in executing and optimizing social campaigns toward media or performance KPIs.
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• Proven in managing SEM advertising platforms, such as Google Ads and Bing.
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• Experience with GTM and GA4.
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• Strong analytical skills with the ability to interpret data and derive insights.
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• Knowledge of audience targeting, ad creative best practices, and bidding strategies in the context of paid social advertising.
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Fluent English B2+

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• Strong attention to detail and ability to manage multiple campaigns simultaneously.