Marketing Manager - Bangladesh

LIPTON Teas and Infusions is the world’s largest tea business, with world-class, purpose-driven brands such as Lipton, Pukka, Tazo, T2, PG Tips AND Brooke Bond. We are truly united in one purpose: growing a world of wellbeing to generate value for all. In July 2022, CVC Capital Partners Fund VIII took over the full ownership of the LIPTON Teas and Infusions business (previously called ekaterra) from its former owner, Unilever. As a standalone entity with a dedicated single-category focus, we are even better positioned to lead the tea industry, delivering higher growth and value, and a greater impact on the communities we serve / wider world. Under the ownership of CVC, LIPTON Teas and Infusions has an exciting future ahead with opportunities for increased investments in our iconic brands, our people, and our capabilities, underpinned by our Value Creation Plan (VCP) strategy. Combining the strength and scale of our brands with a focus on speed and agility, LIPTON Teas and Infusions is brewing a corporate start-up mindset that’s opening-up new opportunities for its people to flourish every day. E-commerce acceleration is at the heart of the strategy, and we are keen to have talented experts to join us on this exciting journey. We put consumer love & science at the heart of every decision. We celebrate diverse thinkers who take personal ownership to connect ideas and make impactful things happen; people who share our values around humanity and courage and give their commitment to nurturing the wellbeing of all. In return, we offer a working culture that gives our people freedom and flexibility, and where they can grow both personally and professionally to master their field. Role Summary The Manager — Marketing, Bangladesh is accountable for translating global and regional brand strategy into a winning, Bangladesh-specific marketing plan, working under the direction of the Marketing Lead — Sri Lanka & Bangladesh. The role carries direct responsibility for reigniting the Taaza and Lipton brands in Bangladesh, and for bringing the Value Creation Plan (VCP) agenda to life on the ground by launching new entry categories — Quench & Refresh and Café @ Home. This is a hands-on, strategically minded role that must localise global and regional direction into activity that earns the best possible return on Bangladesh's marketing investment, balancing brand-building ambition with the commercial realities of the local market. Key Tasks in the Role 1. Brand Strategy & Localisation Customise global and regional brand plans (Taaza, Lipton, and new VCP categories) into a Bangladesh-specific marketing plan. Develop deep understanding of the Bangladeshi consumer, competitive and cultural context to sharpen local relevance. Identify the specific brand health, penetration and equity challenges facing Taaza and Lipton in Bangladesh, and build a strategic plan to reignite growth. Balance regional brand consistency with the commercial reality of the Bangladesh market. 2. New Category Launch — Quench & Refresh and Café @ Home Lead the Bangladesh go-to-market plan for new entry categories under the VCP agenda: Quench & Refresh and Café @ Home. Develop launch strategy covering positioning, pricing architecture, packaging, initial distribution and activation. Partner with Sales and Supply Chain to ensure launch readiness — availability, route-to-market alignment and initial stock. Track early in-market performance and iterate the go-to-market approach based on real-time learning. 3. Brand Marketing Investment (BMI) Management — Bangladesh Manage the Bangladesh BMI budget, ensuring efficient deployment across Taaza, Lipton, and new categories. Prioritise investment toward the initiatives with the strongest return, in a resource-constrained environment. Track and report marketing ROI, recommending reallocation where performance falls short of expectations. 4. Activation & Consumer Engagement Design and execute Bangladesh-specific consumer activations to drive brand trial, penetration and loyalty. Localise regional campaign assets for cultural and channel relevance in Bangladesh. Ensure flawless in-market execution across all consumer touchpoints, working with local agencies. 5. Trade & Shopper Marketing Alignment Co-create BTL plans with the National Sales Manager — Bangladesh and Trade & Shopper Marketing counterparts. Ensure marketing investment is integrated with commercial priorities and channel plans. Support the sales team with market-specific selling tools and category stories for new launches. 6. Agency & Partner Management (Bangladesh) Manage local creative, activation and media agency relationships within regional/global guardrails. Ensure agency output is high quality, on-brand and cost-efficient. Coordinate with the SL/BD Marketing Lead on any shared regional agency relationships. 7. Cross-Functional & Regional Coordination Act as the Bangladesh-based extension of the SL/BD Marketing Lead, ensuring regional strategy lands effectively on the ground. Collaborate with Bangladesh Commercial, Finance and Supply Chain teams on operational readiness. Provide market feedback and insight to regional/global teams to inform future brand and innovation strategy. Stakeholder Management & Key Interfaces Internal Marketing Lead — Sri Lanka & Bangladesh National Sales Manager — Bangladesh Regional Marketing Team Bangladesh Commercial & Finance Teams Supply Chain Team External Creative, Activation & Media Agencies (Bangladesh) Research Agencies Retail & Distribution Partners supporting launch activity Skills & Experience Bachelor's degree in Marketing, Business Administration or a related discipline. Minimum 5 years' experience in Marketing/Brand Management, ideally in FMCG, within Bangladesh. Experience launching new products or categories strongly preferred. Strong strategic thinking balanced with hands-on execution capability. Deep understanding of the Bangladesh consumer and retail landscape. Strong stakeholder management skills, able to work effectively with a regional line manager based outside Bangladesh. Budget management and agency management experience. Travel Required: 20% Please apply online by clicking on “Apply” below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies.